White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Today, let's learn from each other's mistakes. The Monday Question for this week: what are the 3 worst mistakes you've made in your internet marketing efforts?

I'll go first. The 3 worst internet marketing mistakes I've made are (in no particular order):

1. Waiting to build a mailing list. When I started off, I gave...
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I saw an article at Daily Blog Tips today that made me laugh. It was all about how to keep motivated to post to your blog.

To build a successful blog, you need motivation.

Motivation comes easy when you're making lots of money from your blog.

When you're making very little or no money however,...
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I've been thinking a lot about collaboration between internet marketers recently. My impression is that most of us don't do nearly enough.

To learn more about how internet marketers do and don't collaborate, why or why not, and where we could focus attention to improve collaboration, I've put together a short survey.

Take the Survey...
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How Far Should You "Move the Free Line"?

A concept you'll hear about periodically in internet marketing is "moving the free line".

As a marketer, you'd like that to mean that you can push the line forward and charge for things you've been giving away for free. But alas, what it really means is that you need to pull the line back and...
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Today, let's sing the praises of people who deserve praise. Name the best internet marketing product you've ever bought, and tell us what's so great about it.

It could be an info product, a script, a coaching package, a membership, a seminar you attended -- whatever. As long as it made a difference in your...
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You've heard the old philosophical question: "If a blogger posts in The Cloud and no birds are there to Tweet him, does he make a noise?"

Well, it goes something like that.

Bloggers are always looking for ways to make more noise and get more listeners -- more traffic. Blog Riffers was created to help....
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I'm posting a little late tonight. I spent most of the work-day dealing with furnace problems -- not something that can be ignored in Nebraska at this time of year.

My furnace guy (a.k.a. friend who does furnace work, who I know won't recommend $1,000 in unnecessary repairs) is out of town today, so I...
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Recent valuations of some big websites have gotten me thinking -- what is a website worth?

A quick look at the valuations for Facebook and Groupon makes me wonder what people are smoking. At $50 billion, Facebook is valued at about 100 times last year's earnings, and at $15 billion, Groupon is estimated to be...
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Interview: Ryan Healy on Copywriting

If you're interested in getting into the copywriting business, today's interview is for you. Copywriter Ryan Healy recently took time out of his schedule to share his insights and experience on topics like who might enjoy and do well as a copywriter, how to get started in the industry, and more.

You can listen to...
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There's no shortage to internet markets who'll teach you ways to build traffic, get followers, or build a mailing list. Not as many teach how to build influence. But without influence, traffic and subscribers aren't worth much.

For mass influence, the "A-List" dominates. If you can get "anointed" by them, and don't botch the opportunity,...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.