Everybody's got some sort of marketing plan. It may be a full-blown document that outlines each step you're going to take, a simple diagram on a napkin, or just some ideas and expectations in your head. The bad news is that your plan is broken. Or it soon will be.

Former heavyweight champ Mike Tyson...
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Some people may be born to be entrepreneurs, but even they have to be made.

My dad was an entrepreneur. He got his PhD in electrical engineering from Stanford, discovered a new way to measure the output of lasers, created a company, and (after many years of struggling, during which we kids thought McDonalds wa...
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The other day over at BoostCTR, Ryan Healy wrote about a change to Google's search results format that's been bugging me:

If you look closely, you'll notice that the URL is now appearing under the title instead of underneath the body copy.

...

Is the title even more important than before "” because the URL...
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This post is about marketing -- not religion -- but the Bible sure put it well.

Something Seth Godin posted today got me thinking:

The naive farmer farms as his parents, grandparents and great grandparents did. She plants, hopes and harvests...

The professional farmer measures. She tests. She understands how systems work and is constantly...
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I have a question for you (I'd appreciate it if you'd take a few seconds to drop by an leave your answer in the comments): do you read the comments on blogs? Do you only read them when you're considering posting a comment yourself? If you've left a comment, do you go back to engage...
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Google+ has gotten me thinking about ways to control the signal-to-noise ratio on social networks. I've got a few more suggestions for them.

The term "signal-to-noise ratio", for anyone not familiar with it, refers, for example, to how much of the sound coming out of your stereo speakers is music (signal) vs. how much of...
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Yesterday, I finally got an invite to Google+ (I'd been waiting all of a few days -- it was horrible!) So far, I like it. But there's one feature I'd really like to see added. I'll call it "Spheres".

First, in case you've been purposely ignoring everything that's been written about Google+ so far, let...
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Outside of ornithologists, most people would probably agree: angel = good, vulture = bad. So it makes sense that you'd want to market more like an angel and less like a vulture. Right?

As I read a recent post by John Carlton today, it occurred to me that the line separating marketing angels from marketing...
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A common problem with internet marketers is that they jump from trend to trend, gimmick to gimmick, loophole to loophole, always hoping that this time, it'll be their turn to hit the jackpot.

Just like the lottery, it's true that people do win. But the odds are probably about as good, er, bad.

I once...
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You've heard the advice: "add a social component", "build a community", "make it interactive". So would it surprise you to hear that a major player in social networking succeeded by moving to a single player model?

Yesterday, Gabe Zichermann posted this over at Mashable:

The first incarnation of the location-based networking field was littered with...
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