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The Art of Ethical Persuasion • White Hat Crew
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SEO

That's what I did. I know, it sounds like a crazy idea, but bear with me. There's method to my madness.

One of the big problems with link trades is that your link usually gets stuffed into what I call a "caveman" links page -- a page stuffed to overflowing with totally unrelated links.

Since...
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Displaying other people's RSS feeds on your website (a.k.a. "syndicating") is an easy way to get an automated stream of fresh content for your site. But is it ethical? There are actually two ethical questions involved:

1) Are you "injuring" the publisher of the content?

2) Are you "injuring" third parties?

(Required disclaimer: I'm not...
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If hoarding PageRank is part of your SEO strategy, you may be shooting yourself in the foot. I woke up this morning thinking about how lots of people cling to their PageRank with a death grip, even as their SEO ship sinks to the bottom of the ocean, so I wrote a post about it...
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Mark Worthen made a post on his blog titled "My Best Marketing Strategies". Since his and mine aren't quite the same, I thought I'd post my own list.

* Make a free version of your product and giving it away to drive people to your commercial version.

* Use an autoresponder like AWeber-- for my...
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I read a post by Jonathan Leger today about the SEO benefits of an affiliate program, in which he recommends that merchants do a permanent redirect from the page their affiliates link to to their sales page (for example, from http://www.geckotribe.com/rss/carp/?assoc=1 to http://www.geckotribe.com/rss/carp/ -- ie., just remove the affiliate ID).

The idea is sound, but...
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I registered Guru-Stalker.com a few days ago, and already (at least temporarily), it owns the numbers one and two spots on Google for "guru stalker" (out of 280,000 results) and "guru stalking" (164,000 results), as well as several less common search terms like "Russell Brunson stalker", "Russell Brunson stalking", "Russell Brunson stalk".

Of course, I...
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There's been a lot of screaming about John Reese's new "Blog Rush" service over the last few days. I finally got around to signing up ("finally"? The service just launched this morning!) and have some initial impressions for you.

On the plus side, it's falling-off-a-log easy to set up. You just enter your blog name,...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
One Million Followers: How I Built a Massive Social Follo...
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Amazon Price: $17.67