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The Art of Ethical Persuasion • White Hat Crew
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Yesterday, at the end of my post about how to connect with other bloggers, I hinted that I'd been stewing over an idea to help bloggers connect with each other. After that, I thought about it some more, got motivated, and now it's ready to go.

It's called "Blog Riffers". It doesn't cost anything --...
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The blogosphere isn't supposed to be like the universe, where each blog is a star, twinkling at it's neighbors from several light years away. Instead, it should be interconnected like a group of islands with bridges between them. If you feel like you're sitting alone on your star, this post is for you.

When you're...
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Dan Thies and Leslie Rohde are launching Link Liberation 2.0 today. It looks like a great product, but the price tag is going to be hard for a lot of people to swallow. Scratch that. It's going to be impossible. Fortunately, you have an alternative.

Link Liberation is a combination of SEO/link building training and...
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In yesterday's post about the importance of good timing (or the lack thereof), I made an assertion that deserves to be backed up:

In the rare cases where someone manages to automate real value creation, they're usually better off keeping the tools to themselves, so you won't often find them for sale.

Let me share...
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In a guest post about Google Instant at Tech Crunch, Eli Feldblum wrote:

It's been nearly two weeks since Google Instant launched, and ... we're finally starting to see some real data about how the new Google search experience is affecting organic traffic levels and other facets of SEO. ... Google Instant is slowly changing...
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If you're like most bloggers, you don't post nearly as often as you'd like. Why? My theory is that a few little speed bumps are stopping a lot of ideas from turning into blog content before it even occurs to us to write about them. Remove the speed bumps, and the content will flow.

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I've been listening to the Stomper Net DVDs. They've got a TON of information packed into them. Honestly though, I wonder whether it's too much of a good thing.

Don't get me wrong -- these guys know their stuff, and if you want to be an SEO Grand Master, their course if for you. But...
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I just finished writing a new free report on the problems facing link exchanges, and how they need to evolve to remain relevant as SEO tools.

If link trading is part of your SEO arsenal, you'll learn how to avoid shooting yourself in the foot by doing it the wrong way.

If you've avoided link...
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Is all search engine optimization black (or at best gray) hat, or is it possible to intentionally boost a webpage's search engine ranking without compromising your ethics? Consider this:

Unless your webpage is really so great that it deserves to own the #1 spot in the search results, one could argue that any attempt to...
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Conventional SEO wisdom states that you want to get as many inbound links as possible, and avoid outbound linking. The theory is that outbound links "bleed PageRank" which lowers your position in the search engines.

But is the theory accurate?

Not according to Google's Matt Cutts. A few days ago, he posted an article on...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.