Marketers spend a lot of time trying to get customers to choose them. One thing that makes it easier is to spend some time up front choosing your customers.
Back in July, Seth Godin wrote:
Many organizations will take any customer, any time, and bend and writhe to accommodate money in whatever form it arrives....
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I've got a question for you today. I've been considering which affiliate programs to add support for to Affiliate Afterburner/WP (I just added ClickBank support), and it got me thinking about different types of affiliate programs and the capabilities they offer.
Individual vs. Networks
On the one hand, you have big networks like ClickBank, Commission...
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I've been hearing the term "thought leadership" bandied about a bit lately -- often in relation to content curation. This morning, I read an article on FeldThoughts that set thought leadership in a slightly different light for me.
Brad Feld shared an email he'd received from Chris Moody saying:
When I think about FG [Foundry...
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I'd like to hear your opinion on what I'm going to talk about today. Do you think this technique is ethical?
Over at Persuasion Theory this morning, Matt Fox wrote:
In research, students went door-to-door selling note cards for charity. In the some households they said a packet of 8 cards was "three dollars; it's...
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After my first year of college, I took two years off to live in Japan. During the winter, my friends and I would frequently hear the doleful sound of the baked potato trucks in the distance -- a continuous, monotone whistle.
As the truck slowly came closer, we'd hear a voice singing "ishii yaki imo,...
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by Antone Roundy | Marketing, Social Media/Networking, Viral
While looking through my list of flagged items from Seth Godin's blog this morning, I came across this one:
Interesting & Interested
... it helps to be both. These are the two ways you earn attention.
If it's so obvious, why is it so difficult?
It helps to be either. And if you're both, th...
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Yesterday over at Daily Blog Tips, Daniel Scocco shared a hint about the kinds of email requests he responds to:
...the requests I reply to always create a win-win situation. That is, the other part wants something, but she is also willing to do something for me, so everyone will be happy in the end....
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The AWeber blog this morning carried a little debate over whether you should ask for more than a name and email address in your signup form. Here's an excerpt:
Nick: ... We tend to think of our mailing lists as something we give to our subscribers for free, but that's kind of a flawed assumption....
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Once in a while, I read a blog post that looks suspiciously like a rewrite of one of my own -- especially if it appears a few days after I publish something I'm especially proud of. It's probably just coincidence, but I can't help wondering. (For the record, I 100% approve of borrowing ideas from...
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Once again, Seth Godin has said something that sparked deeper thoughts. Bear with me, and I'll show you how it applies to your marketing:
When I'm on the bike path riding my truly weird recumbent bicycle, sometimes I pass someone else similarly outfitted. And I wave.
...
Of course, we're not waving at the other...
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Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.
Read my Internet Marketing Ethics Manifesto
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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.
It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:
PDF | Mobipocket (Kindle, etc.)
