White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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If you're like most bloggers, you don't post nearly as often as you'd like. Why? My theory is that a few little speed bumps are stopping a lot of ideas from turning into blog content before it even occurs to us to write about them. Remove the speed bumps, and the content will flow.

In...
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Harris Fellman picked the wrong day to bug me -- I'm in a bit of a ranty mood (hmm, my spellchecker doesn't like the word "ranty". I've got a few choice words for that spell checker! Just kidding.)

This morning, I got an email from Harris promoting somebody else's webinar. I clicked a URL in...
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You've seen it before, even if you didn't know it. The sales page screams "Buy now! Only 100 23 copies left!" Then you come back a month later and it still says "Buy now! Only 100 23 copies left!" Either the product ain't selling or somebody's lying.

One of the latest big sellers on ClickBank...
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Do you ever have trouble thinking of what to blog about or what products to promote with your affiliate links? A new feature just added to Instant Affiliate Accelerator can help.

Affiliate Meta Search helps with both sides of the problem: content and products. Just enter your keywords and click "Search". On the left side...
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I just posted the results of an analysis of refund rates for 6,764 ClickBank products over on Instant Affiliate Accelerator blog. The results? The vast majority have very low refund rates.

But there are plenty that affiliates should avoid (lest they damage their reputations by recommending poor products that customers end up returning). Here's a...
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I've just released a series of 4 videos based on my free PDF The Great Big Picture of Internet Marketing. Here's the first video:

Watch the rest of the videos her

I've been thinking on and off for, oh, about the past two and a half years about how to sell differently during a recession. Here are a few thoughts:

Sell to people whose spending isn't affected by the recession.

Not everybody hurts during a recession. A lot of people make less money, but some people...
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You know the old saying, "what you can't see can't hurt you." Wishful thinking. In internet marketing, what you can't see may be the only thing hurting you.

Have you ever built an awesome squeeze page -- great headline, great copy, great free gift for subscribing, great design -- driven a bunch of traffic to...
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It's time for us to talk, face to face. Today.

I'm putting the finishing touches on a new website where internet marketers will be able to review each others' websites, brainstorm, and discuss internet marketing via webcam. Until it officially launches next week, all sessions will be free, so you can get a taste of...
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A few days ago, I mentioned how important having a "mastermind group" is in learning internet marketing. It's one of the best ways to get quick feedback on the flaws in your marketing, and what opportunities you may have overlooked. I promised to share more about how to build a mastermind group in my next...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.