If you've ever written a sales letter, you've felt it on the back of you neck. The hot breath of a disgruntled prospect, ready to let the axe fall at the slightest flaw in your pitch.

You've written, rewritten, edited and tweaked, and finally published. And in the end, just like in the horror movies,...
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Marketers are always cooking up schemes to get people to take some action: watch a video, read a blog post, join a mailing list, buy a product...

You've seen their limited-time offers, special introductory prices, social proof, iron-clad guarantees, stacks of bonuses, and a billion other tricks they use to try to motivate you to...
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Today, let's learn from each other's mistakes. The Monday Question for this week: what are the 3 worst mistakes you've made in your internet marketing efforts?

I'll go first. The 3 worst internet marketing mistakes I've made are (in no particular order):

1. Waiting to build a mailing list. When I started off, I gave...
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I've been thinking a lot about collaboration between internet marketers recently. My impression is that most of us don't do nearly enough.

To learn more about how internet marketers do and don't collaborate, why or why not, and where we could focus attention to improve collaboration, I've put together a short survey.

Take the Survey...
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A concept you'll hear about periodically in internet marketing is "moving the free line".

As a marketer, you'd like that to mean that you can push the line forward and charge for things you've been giving away for free. But alas, what it really means is that you need to pull the line back and...
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You've heard the old philosophical question: "If a blogger posts in The Cloud and no birds are there to Tweet him, does he make a noise?"

Well, it goes something like that.

Bloggers are always looking for ways to make more noise and get more listeners -- more traffic. Blog Riffers was created to help....
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There's no shortage to internet markets who'll teach you ways to build traffic, get followers, or build a mailing list. Not as many teach how to build influence. But without influence, traffic and subscribers aren't worth much.

For mass influence, the "A-List" dominates. If you can get "anointed" by them, and don't botch the opportunity,...
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The easiest products to sell are those that solve urgent problems. People are looking for solutions. All you have to do is be findable.

But what if you've got a solution to a problem that nobody's noticing?

Even if solving it would have a big impact, the sad truth is that those solutions are a...
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Back in December, I posted a list of blogs I read, and why. That'll serve as a list of some of my favorite internet marketing teachers (I won't say "gurus", since some people seem to dislike the term).

So here's the question for this Monday: who are your favorite internet marketing teachers, and what earns...
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Over at the Official Google Blog today, Matt Cutts wrote a little about what they're focusing on in his neck of the woods:

...we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated...
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