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The Art of Ethical Persuasion • White Hat Crew
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Business is a lot easier if you're not the only one who cares about your success. But in a "WIIFM" world (what's in it for me), how do you make that happen?

Here are a few approaches to consider:

Tie their success to yours

The secret of capitalism -- the key that makes it "the...
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As a marketer, whether affiliate or merchant, one of your challenges to is to choose the right products to promote. A few obvious things to look at when considering a product include:

Is the product any good? Is it worth the price?

Is it targeted at your audience?

How much commission does each sale pay...
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When marketing teachers talk about your "Unique Selling Proposition" or "USP", they nearly always assume that you have one, but just haven't figured it out yet.

But what if you don't have one? What if you really are just another "me too" marketer? Should you just give up and go back to your day job,...
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Do you ever have trouble thinking of what to blog about or what products to promote with your affiliate links? A new feature just added to Instant Affiliate Accelerator can help.

Affiliate Meta Search helps with both sides of the problem: content and products. Just enter your keywords and click "Search". On the left side...
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I just posted the results of an analysis of refund rates for 6,764 ClickBank products over on Instant Affiliate Accelerator blog. The results? The vast majority have very low refund rates.

But there are plenty that affiliates should avoid (lest they damage their reputations by recommending poor products that customers end up returning). Here's a...
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A few days ago, I mentioned how important having a "mastermind group" is in learning internet marketing. It's one of the best ways to get quick feedback on the flaws in your marketing, and what opportunities you may have overlooked. I promised to share more about how to build a mastermind group in my next...
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When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.

Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.

I'm sure...
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I just posted a new case study video on YouTube showing how I've used an affiliate bonus offer (offering a bonus product to people who purchased something through my affiliate link) to earn $3,759.96 on auto-pilot.

Internet marketing "gurus" often use bonus offers to steal affiliate sales from other people (and each other!) during big...
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Russell Brunson's making some changes to his affiliate program. One in particular caught my eye: refer at least 100 leads, and in addition to the commissions you'll earn, he'll send you a free Kindle 2.

There are other prizes at different levels (everything from a fruit basket to a home theater package to a Segue...
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I got this funny idea this morning that if you want something, you should ask for it, and be very clear about what you want. That much seems obvious, but what I haven't seen it applied to very often (if ever) is creating business partnerships.

It may be that the only partnerships some people are...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)


Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.