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The Art of Ethical Persuasion • White Hat Crew
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When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.

Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.

I'm sure...
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I'll be 100% up front with you -- I'm linking to a product I haven't seen yet, and I have an ulterior motive. But the product is free, and when I do get a chance to look at it, I'll post comments about it here. So here's where you come in...

Alok Jain has released...
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James Chartrand just posted a great piece at Copyblogger titled "Why Targeting Selective Perception Captures Immediate Attention. He talks about why people tend to notice certain things more than others, and how the things that catch a person's attention change depending on what's going on in their life.

Here are my takeaways:

1) Think about...
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Dear Google AdWords Reviewers,

Guys, I'm baffled. You've rejected my ad, and after numerous emails back and forth, I still don't understand why.

In your latest reply, you reiterate that "...AdWords Specialists have reviewed and disapproved your ads in the ad group '[name removed]' for violation of our policy on 'Template Sites For Ad Networks.'"...
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Everybody hates exit popups -- those windows that used to hang around after you left a website. I say "used to" because just about every modern web browser and toolbar includes a popup blocker these days. Popup windows were too effective for their own good. They got overused, and therefore, they got blocked.

Of course,...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
The Last Lecture
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