Yesterday, I wrote about how to avoid information overload in a too-fast world. Today, let’s talk about how to get your marketing message heard above the noise in a world where your prospects are overloaded.

Be Good Better the Best

Okay, being the best is a tall order. But at the very least, you’ve absolutely got to [...]

Back in March, Google started rolling out “+1″, their competitor for the Facebook “Like” button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see…and click…it at the top and bottom of this article).

At the time of the original [...]

Even if, like me, you think astrology is a bunch of…let’s call it “hooey”, I’d be willing to bet that you enjoy reading it to see if it fits. In fact, you probably enjoy it whether it does or not. (If it does, it reinforces your self-image. If it doesn’t, it gives you a chance [...]

When you’re starting out at blogging and your audience is small, it can be tempting to save your best content to publish when you’ve got more readers to impress.

It’s been a long time since I started, so don’t remember whether I ever held any content back. But I certainly remember times when I published something [...]

You’ve heard the old philosophical question: “If a blogger posts in The Cloud and no birds are there to Tweet him, does he make a noise?”

Well, it goes something like that.

Bloggers are always looking for ways to make more noise and get more listeners — more traffic. Blog Riffers was created to help. And today, [...]

There’s no shortage to internet markets who’ll teach you ways to build traffic, get followers, or build a mailing list. Not as many teach how to build influence. But without influence, traffic and subscribers aren’t worth much.

For mass influence, the “A-List” dominates. If you can get “anointed” by them, and don’t botch the opportunity, you’ve [...]

Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, and often won.

After a while, the chicken got cocky. :-) One day, a cow dropped by to tell him [...]

Yesterday, at the end of my post about how to connect with other bloggers, I hinted that I’d been stewing over an idea to help bloggers connect with each other. After that, I thought about it some more, got motivated, and now it’s ready to go.

It’s called “Blog Riffers”. It doesn’t cost anything — in [...]

The blogosphere isn’t supposed to be like the universe, where each blog is a star, twinkling at it’s neighbors from several light years away. Instead, it should be interconnected like a group of islands with bridges between them. If you feel like you’re sitting alone on your star, this post is for you.

When you’re a [...]

My house turns 100 years old next year. With the weather turning cold again, the annual draft hunt is back in session.

Some of the draft sources drive me absolutely crazy — like a storm window in the basement that had probably been left open for several years. Last winter, I taped over the edges of [...]