At Problogger yesterday, Darren Rowse wrote a post about mindsets that hold bloggers back from success. After naming a few, he gives the secret of many bloggers' success:

So what is it that sets some bloggers apart?

It's simple really: they get things done. They don't allow what's going on in their minds to distract...
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Last week, I read an article on the Neuromarketing website about "blindsight" and subliminal marketing. It started off talking about how people blinded by brain damage can sometimes "see" without being consciously aware of it:

...in addition to our main visual processing system, we have a secondary, more primitive system that feeds directly into our...
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Over on my company blog today, I announced the launch of a new blog network. It's not another "the laziest way ever" way to use PLR articles and auto-blogging to exploit a "loophole" and build a 10,000 site AdSense empire in three clicks. Instead, it's designed to help people who want to have a fulfilling,...
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One of Dr. Robert Cialdini's six principles of persuasion is reciprocity -- when you do someone a favor, they tend to feel obliged to return the favor. I've heard this plenty of times before, but I recently read an article that got me thinking about it again.

A few days ago, Dr. Cialdini tweeted a...
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In a guest post about Google Instant at Tech Crunch, Eli Feldblum wrote:

It's been nearly two weeks since Google Instant launched, and ... we're finally starting to see some real data about how the new Google search experience is affecting organic traffic levels and other facets of SEO. ... Google Instant is slowly changing...
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Blogging is 10% inspiration and 90% perspiration. 10% of the time, you're inspired to write about something. The other 90% you're sweating over the fact that you haven't got a clue what to say. It's no wonder most blogs fizzle and die after the first few posts.

Finding sources of inspiration is one of the...
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Back in July, Shane Snow posted an article on Mashable titled HOW TO: Use Game Mechanics to Power Your Business.

Common game elements like points, badges, leaderboards, and levels are proven (and increasingly popular) ways to engage customers and encourage profit-driving consumer behavior. Foursquare is a great example of why these work.

At the time,...
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Gurus who half-way understand what they're doing give half-way good advice. One such piece of advice is to talk about the customer's problem in your headline.

Makes sense, right? You've got to tell the customer what problem you're going to solve, or they won't be interested in the product.

Well, that's true, but how you...
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In Shawn Collins' FeedFront Magazine, Nick Usborne wrote:

We figure that if we take a list of a few hundred long tail keyword phrases, we can write an article around each, and then make out like a bandit with free search engine traffic.

Realizing how much work is involved to do that, we may start...
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Let's face it. Some subjects are boring. Even to people in the industry. Either there's nothing new to say, or even the new stuff is boring.

Right?

Maybe not.

Stanford Smith posted an article at Copyblogger titled The Freakonomics Guide to Making Boring Content Sexy:

It's easy to write about certain topics, like celebrities, or...
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