White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
facebook twitter youtube linkedin

It's been about 7 1/2 months since I started blogging daily. I've only missed a handful of days in that time -- mostly around the holidays.

This morning, I got to wondering how many of the posts I've written have been Blog Riffs, and how many have been "original".

Here are some stats:

Month

Bl...
[read more]

There's an enemy that you have to face if you want to run your own business -- online or otherwise. It keeps a lot of good business ideas from ever being developed at all. It keeps others on the sidelines or in the shadows.

If you're an entrepreneur who's not thriving (or if you've wanted...
[read more]

A few days ago, I mentioned how I inject a message between my checkout button and the PayPal website to reinforce the customer's purchase decision while waiting for the PayPal site to come up (which often takes 5 or 10 seconds). Yesterday, I came across a tip from Glen Allsopp for customizing the next step...
[read more]

Blogs are generally considered social media. But not all blogs are social. Last December, I wrote a post about how to connect with other bloggers. Today, let's explore the idea a little more and talk about how we can make our blogs more social.

As I wrote in December, if your blog is floating around...
[read more]

Last month, I wrote a post about the need for internet marketing teachers to emphasize ethics in their training. At the end, I said I'd be adding a statement on ethics here.

It's taken a bit of work to get it just the way I want it, but I've finally finished hammering it out. Please...
[read more]

You're a pitbull. You wake up every morning running, and push your business forward for eight solid hours, and then live your personal life with just as much passion till the moment you drop off to sleep at night. No obstacle can stop you, or even slow you down.

And you get results.

But are...
[read more]

I've had a hankering to do some guest posting. But rather than pitching ideas to the Big Boys' blogs, I thought I'd try something a little outside the box and throw out an offer to post on your blogs.

To make this fun, I'll keep the offer open to a wide variety of topics --...
[read more]

What message do your website's visitors see immediately after they subscribe to your mailing list. "Please check your mail box for a confirmation email, and click the link"? Good, but incomplete.

What do they see in the confirmation email? A confirmation link? Good, but incomplete.

What do they see after they click the confirmation link?...
[read more]

A few years ago on the show LOST, some guys stranded on an island climbed down a long ladder into an underground hatch where somebody convinced them to push a button every 108 minutes.

And they did. Even though they didn't really know if it did anything.

Somewhere else on the island was station where...
[read more]

Every time I post to this blog, an announcement goes out automatically to my mailing list, which tracks how many people opened the email and how many clicked through to read the full article.

I thought I'd start a new monthly feature here, listing the headlines that got the most people to open the email,...
[read more]

« Previous PageNext Page »


Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

Join a Blogging Team
Blog & Tweet Easier
Guest Post


I'd Love to Hear Your Voice:

Voice mail: 308-646-0543
(if you'd like a response, please leave an email address)

New to this blog? Start Here

Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



Topics

Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.