ClickBank has posted a new set of rules for vendors to rein in some of the unethical practices that their marketplace is famous for. Given that it's been nearly 4 months since they started talking tough about certain practices that are still rampant, it may not be time to declare victory yet. But we can...
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Internet marketers can be a compulsive bunch. When profits are down and they're feeling anxious, they're particularly susceptible to an unhealthy addiction. It's called "stat-oholism".

They know they should be working or spending time with their families. But they just can't resist the urge to check their stats. Over and over again.

"How much have...
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Content curation is often promoted as a "lazy" blogging technique. On its surface, it seems that way: instead of writing your own content, you simply republish excerpts from and links to other people's content.

And in fact, it is very easy to fill a blog with curated content.

But filling your subscriber list is a...
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Yesterday, I wrote about how to avoid information overload in a too-fast world. Today, let's talk about how to get your marketing message heard above the noise in a world where your prospects are overloaded.

Be Good Better the Best

Okay, being the best is a tall order. But at the very least, you've absolutely...
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The internet has given us instant access to more information and entertainment than we'd even dreamed would ever exist a few decades ago. On the one hand, we're empowered to accomplished more, faster than ever before.

But there's a downside too. A few days ago, Seth Godin asked, Has the speed shortage been averted?

We...
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A few months ago, I posted an article about whether or not new blogs should display ads. (My conclusion: do it, but don't overdo it, even after you've gotten big.)

The other day over at ProBlogger, Brandon Yanofsky posted a great argument on the topic:

If someone runs up to you and says, "Hey, I...
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When you were a kid playing a game and somebody cheated, you may have repeated the saying you'd been told: "cheaters never prosper." If you were the cheater, you may have been thinking to yourself, "not this time, but what about all the times you didn't catch me!"

In the past two days, I've seen...
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The criticism we're seeing of Google+ Circles is kinda funny to me:

Circles sound like a good idea on paper but in reality they don't work. Why? Two main reasons. One, because people cannot digitally organize their friends by interest. And two, even if you could nobody talks about that same interest constantly and nothing...
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You may have heard of this strategy for getting a tweet to go viral: offer a freebie, but only make it available after a certain number of people have tweeted a link to your offer. Sounds great, but will it work for you? (How can you make it work?)

Over at Mashable today, Brenna Ehrlich...
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You've heard it before: people make purchase decisions emotionally and justify them logically. So, the logic goes that your sales materials should appeal to their emotions, and then back your offer up with logic.

Right?

The other day, Roger Dooley posted some research that suggests a slightly different approach:

... Emsense has created a four-quadrant...
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