Monday Question: What Are Your 3 Worst Internet Marketing Mistakes?
by Antone Roundy | 1 Comment | Joint Ventures, Mailing Lists, Marketing, Monday Question
Today, let's learn from each other's mistakes. The Monday Question for this week: what are the 3 worst mistakes you've made in your internet marketing efforts?
I'll go first. The 3 worst internet marketing mistakes I've made are (in no particular order):
1. Waiting to build a mailing list. When I started off, I gave away free versions of some of my products to drive traffic to my site, but didn't require a mailing list sign up to download it.I lost the opportunity to continue communicating with thousands of people who I might later have sold on the paid version or some related product.
2. Not using my mailing lists well. Once I finally started collecting email addresses, for a long time, I only used them to announce updates to my products. I didn't do anything else to train people in the use of my products, keep in regular contact with my subscribers, or anything else that would have helped build the relationship.
3. Not building relationships with other marketers. Internet marketing is hard work if you're doing it all yourself. If you have friends in the industry to advise you when you're making mistakes and help promote your products, the odds of your success go way up.
I suppose it's appropriate on Valentines Day that all my answers should be related to building and nurturing relationships.
How about you? What three big mistakes can you help the rest of us to avoid?
The question is out. Let the answers come in.
September 16th, 2012 at 1:35 pm
These are helpful tips. My main focus was always SEO, and I avoided the whole mailing list thing. Now I'm starting to learn how important a mailing list is. There are even some companies that would have completely forgotten about if they did not continually send me newsletters. Some of the only corporate email that I open is newsletters. Everything else is usually mail I'm expecting, or mail from people I know. when I really think about that, that is incredibly powerful.