Did the announcement for your last event look something like this:

The door opens at 12:00 noon Eastern. That's 9:00am Pacific, 11:00am Central (sorry, Mountain, not enough people in your timezone for me to list you), 5:00pm GMT (a.k.a. UTC)...

The only thing worse than that mess is to only name your own timezone, leaving the rest of the world to figure it out for themselves (especially if you don't tell anyone what timezone you're in!)

Scratch that. Even worse is when you get the timezone calculations wrong!

This problem has bugged me for a long time. When I lived in the Mountain timezone, it seems like everyone listed Eastern, Central, and Pacific. Now that I'm in Central, some people list Eastern, Mountain and Pacific. What's up with that?

Anyway, a few days ago, I thought of a solution. What if, for example, instead of tweeting about your webinar like this:

The Samurai Ninja Big-G Loophole Lazy-way Webinar begins at 1:00pm Eastern (10:00am Pacific)

...you could do this:

The Samurai Ninja Big-G Loophole Lazy-way Webinar begins http://iaago.com/@1:00pm-5

I call it a "TimeLink". Go ahead and click it.

The page that's displayed automatically converts the time to your own timezone, whether you're in the same country or half way around the world. Also displayed on the page are:

  • A countdown timer.
  • A link back to the page the person clicked from.
  • A form you can use to create your own TimeLinks.

The link can also specify the date, like this: http://iaago.com/@8:00am-5on25Dec2010, and the countdown timer will show the number of days to go.

Of course, TimeLinks are a little less readable than just listing the time, so you might want to do this:

The Samurai Ninja Big-G Loophole Lazy-way Webinar begins at 1:00pm central http://iaago.com/@1:00pm-5

Reader Comment:
Terry Chadban said:
No worries, good to see that you still human! :-) just checked my mate's link and it is working fine now, and thanks for the quick response, I know that it is holiday season up your way -- Thanksgiving, Black Friday and all. Terry
(join the conversation below)

When linking from a website, the readability of the link isn't an issue because you can do it like this: "The webinar begins at 1:00pm central time".

You can create your own TimeLinks for free at http://iaago.com/@. Please use it the next time you tell me when your event is happening so that I don't have to go through the mental gymnastics of converting to Central time.

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