Dance of the Product Launch Fairies
by Antone Roundy | 6 Comments | Marketing, Podcast
I wasn't planning on blogging on New Years Day (particularly since it's Saturday), but SEO Content Factory tempted me with an idea, and I couldn't resist.
I was glancing over a list of upcoming product launches from JV Notify Pro. I've seen these lists many times before, but it got me thinking about my "more of the same" prediction for 2011.
Check out a few stats:
- Number of scheduled launches:
- January: 26
- February: 23
- March: 18
- April: 11
- May: 10
- June: 3
- Number of launches where the product name isn't yet revealed:
- January: 5
- Febraury: 6
- March: 14
- April: 7
- May: 5
- June: all 3
- Most popular launch days:
- January: Tuesday the 25th (4)
- February: Tuesday the 15th (4)
- March: Tuesday the 29th (4)
- April: Tuesday the 26th (2)
- May: Tuesday the 3rd and Monday the 9th (2 each)
- June: All 3 are on Tuesdays
- Common product name words:
- "Money" words (cash, wealth, commissions, income, bank, goldmine...): 23
- "Easy Button" words (auto, magic bullet, instant, copy and paste, machine...): 13
- Traffic: 8
- Sniper, hijack, seige: 5
- Hype words (extreme, ultimate, renegade): 4
- Blog: 3
- FaceBook: 3
- Blueprint: 3
- Affiliate: 3
- Monopoly, control, ownage (is that even a word?): 3
- People with most launches scheduled (I didn't count all the numbers, so it's not impossible I missed someone):
- Mo Latif: 6
- Michael Jones: 4
- Matt Bacak: 3
- Travis Stephenson: 3
I'm not saying that any of this is bad. The products may be legitimate. The people involved in the most launches may have lots of value to offer. And I'm sure there are industries whose launch counts would completely eclipse internet marketing.
Hi Mike,
Thanks for stopping by to comment.
Like I said in the post, "I’m not saying that any of this is bad." It really was more of an "isn't this interesting" piece than anything.
My note about Matt Bacak's launch in the comments is...But it does make me wonder.
How many of these 91 products would it be useful for any one person to buy?
How many of the unnamed products are nothing but an X on a calendar, to mark a date by which somebody's planning on inventing the next "only thing you'll ever need" product?
How long till Tuesdays get so overloaded that some other day becomes the best day to launch?
If I released a product named "Ultimate Easy Cash Blog Traffic Sniper Blueprint", would I even need a sales letter to sell it?
Should I change my name to "King Latifo"? (Okay, that one's a little out there.)
One thing's for sure. We're gonna get a lot of email this year.
January 1st, 2011 at 3:50 pm
Happy New Year Antone!
Good email! You close with, "We're gonna get a lot of email this year'".
Nope. That problem is solved. I removed myself from all the stupid noise. Trust me. If all these products were so amazing, none of those yahoos would be selling away the idea! Think about it? Make money with your secret push button system or sell it and manage a huge list of customers? Of it were true, managing customers is a lot more effort. Nope. This is easy cash cow money for the sheep to finance so these guys have their holiday payday.
Gurus sucks.
January 2nd, 2011 at 2:02 am
Hi,
Quite honestly I'm getting so p****d off with all the $37 launches. Most of them are pure crap and I'm unsubscribing from any list that even thinks about promoting them to me.
It;s about time these guys got real.
January 3rd, 2011 at 12:39 pm
I just got an email from Matt Bacak saying his latest launch has set a new ClickBank gravity record. Even though I've unsubscribed from a ton of mailing lists lately, I've still gotten deluged with emails about this one.
January 3rd, 2011 at 12:57 pm
...oh, and I might add, the sales materials claim that to keep the method effective, only 200 copies will be sold.
Hmm. Does that mean that the it's not going to be effective for any of the thousands of people who've bought it?
January 9th, 2011 at 11:03 am
Happy New Year, Antone ... and thanks for the mention. ;)
To be honest, the 'launch list' I have on my JVNP homepage and JV Blog will tend to be a bit skewed ... the majority of the merchants passing them by me for inclusion are either very active JVNP partners or those I have worked + interacted with over time, personally. So it doesn't really represent the 'JV Launch' scene, as a whole. I will be releasing JVNewsWatch.com in place of this launch list as part of the move from JVNP to JVNP 2.0. In addition to Internet Business + Marketing, we'll be targeting 5 other popular niches + their sub-niches. I'm sure you'll start to see a lot more variety in the listings once we move into the new model.
Keeping the honesty ball rolling … I'm no fan of gimmicks, hype or dishonesty in Marketing. I believe in value equal to the dollar spent, and then some. You're not going to be in business very long selling only the sizzle … steak has to show up in the equation sooner or later to keep folks coming back.
If you were on the JVNP mailing list, you'd know that I can get pretty vocal and opinionated when it comes to trust + honesty in JV Marketing … but kudos to you for not being afraid to call someone out when you feel something isn't right.
Please feel free to pass by JVNewsWatch.com in a couple of months and post a before and after analysis. I hope … for the Marketing community sake, you see some major changes. ;)
Much Success,
Mike Merz
January 10th, 2011 at 2:02 pm
Hi Mike,
Thanks for stopping by to comment.
Like I said in the post, "I’m not saying that any of this is bad." It really was more of an "isn't this interesting" piece than anything.
My note about Matt Bacak's launch in the comments is another matter. His stated goal from the beginning, if I recall, was to top 2000 gravity. That goal is 1000% inconsistent with the claim on the sales page that only 200 copies would be sold. More than 1000% actually, since obviously, many affiliates will drive more than one sale.
I've seen a lot of good from Matt, so I'm not saying he's the next great satan or anything. But every time I see flat out lies like this on someone's sales page, they lose a whole lot of my respect.
It never ceases to amaze me when I see yet another person who (surely?) doesn't need to do things like this doing them. Why, why, why? I just don't get it.