White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Social Media/Networking

Not on Twitter yet? Think it's a pointless waste of time? I've got an inkling as to why -- and how closing your eyes may help you get started. The first time I saw Twitter, I thought the same thing -- "this looks really dumb."

Twitter's single biggest barrier to entry and reason for not...
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I see it all the time -- some guru (or wannabe) releases what could have been a good internet marketing info product. But since they're more interested in sales than ethics, they just can't resist adding a little "hash" to their brownie mix.

What am I talking about?

Here's an example: I created a website...
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When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.

Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.

I'm sure...
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I have to laugh every time I hear some big-name marketer whining about their Twitter in-box overflowing with auto-DMs. "What, you didn't expect it?"

Before you get all in a kerfuffle, let me say that I DON'T approve of sending multiple auto-DMs to the same person. One when they first follow you is generally fine...
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I've talked before about how some Twitterers follow way too many people. Some do it innocently, feeling obliged to follow anyone who follows them, and others with less noble intentions.

"Fail Whale, meet Fauxlow Fowl"

The problem is that by the time you're following maybe 100 people (much sooner if many of them tweet actively)...
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You may have seen the latest Twitter trick for spreading your message. Those who use it might call it "viral marketing". I call it a Twhort (and that's not a good thing). Here's how it works.

A marketer offers a free download to anyone who "tweets" a particular message (ie. posts it on their Twitter...
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...and so must all other tools that do the same thing. I don't know which is responsible for the sudden flood of new Twitter followers I started receiving the other day, so I'll name the one I found most prominently mentioned in a recent blog search.

Hummingbird is a Twitter Spam Tool

I'm sure I'll...
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I use three main tools to track my websites' traffic. Each has a different focus and provides different benefits. One tracks potential traffic sources. One gives real-time feedback on actual incoming traffic. And one shows me the long term big picture of my websites' traffic.

The first tool is blog search -- I subscribe to...
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I'll be brief, because I want to get upstairs to see whether the Jazz can pull off a road win against the Lakers (I'm living in Nebraska now, but I'm a Utah boy at heart).

Video is a great way to capture and hold attention on the web, and YouTube is a great source of...
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In his "The Attention Age Doctrine, Part 2", which was released today (you can get it for free), Rich Schefren states that: "The Web is emerging as the world's biggest lie detector and truth-finder", meaning businesses can't fool customers anymore because customers can post their reviews, experiences and opinions online for all to see.

Not...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

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