When you pitch a product, you're asking the customer to change: from apathetic to interested, from ignorant to informed, from resistant to accepting, from passive to active, from satisfied to evangelizing.
Most people don't like change. Even people who want to change resist it. (In fact, people who want change the most are probably the...
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I read recently that parts of the brain respond the same to watching someone else do something as they do when the person does it themself. To those parts of the brain, a vicarious experience is just as real as an actual, first person experience.
For example, a video of a kid unboxing his new...
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Your customers have 3 brains. No, I'm not saying they're mutants or aliens -- I mean 3 parts of their brains are involved in making decisions. If you want them to choose you, you need to know which one to talk to and how to do it.
The "Lizard Brain"
The first is the part...
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Executive Summary: Read it! Don't think you can catch the vision by reading book reviews that list the 6 main concepts. If you do, you'll miss a lot.
I read several good books a few months ago, but haven't yet gotten around to sharing insights I got from them and writing reviews. I'll probably spend...
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This may be old news to some of you, but it was new to me yesterday, so I thought I'd share for anyone else who may have missed it -- you can download a free PDF copy of Mark Joyner's best selling book, "The Irresistible Offer". (Opt-in required. That's not an affiliate link.)
The book...
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by Antone Roundy | Product Reviews, Social Media/Networking, Viral
[Update: Check the comments -- there's a reasonable explanation after all.] Mike Filsaime's new Twitter/Facebook client app has generated a lot of buzz the last few days. For the most part, it looks like a great idea and a useful app (I've noted some of the problems with the beta version in my previous post...
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by Antone Roundy | Product Reviews, Social Media/Networking, Viral, Web Feeds
What's the best way to keep up with your Twitter friends? You've got 3 options:
On the Twitter website
In an RSS feed reader
Using a dedicated Twitter client
On the Twitter website
There's a reason why so many Twitter clients have been created. I'm not saying the Twitter website is horrible, but it's n...
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by Antone Roundy | Advertising, Affiliate, Mailing Lists, Product Reviews, Social Media/Networking
When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.
Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.
I'm sure...
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by Antone Roundy | Marketing, Product Reviews, Social Media/Networking, Traffic Building
...and so must all other tools that do the same thing. I don't know which is responsible for the sudden flood of new Twitter followers I started receiving the other day, so I'll name the one I found most prominently mentioned in a recent blog search.
Hummingbird is a Twitter Spam Tool
I'm sure I'll...
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I have a mailing list for people who've downloaded the free version of my RSS to HTML converter. Along with the free download, you get a 7 day email "mini-course" on making money with RSS. One of the perks of buying the commercial version of my program is that you get a PDF version of...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.
TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.
Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.
Read my Internet Marketing Ethics Manifesto
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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.
It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:
PDF | Mobipocket (Kindle, etc.)
