Niche selection is one of the first steps every entrepreneur has to take.

Sometimes you just fall into your niche -- for example, if you created a product, made some sales, and decided to stay where you were. But even then, you'll do better if you spend some time getting to know who you're selling...
[read more]

Once again, it's time to publish the list of which headlines got the best open and click-through rates last month.

The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog.

Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
[read more]

On Saturday, my son and I attended a storm chaser presentation that had been set up for the cub scouts by the local Boy Scout council. There were segments by several storm chasing teams, the local TV weatherman, and a son of one of the organizers.

One of the mothers from our pack seemed to...
[read more]

Back in March, Google started rolling out "+1", their competitor for the Facebook "Like" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article).

At the time of the...
[read more]

Think of an internet marketer as a fisherman, trolling around the ocean, casting out his hooks and reeling in customers. Have you ever bought an internet marketing training product? If so, what does that make you -- a fisherman, or a fish?

I hate to break it to you, but on the day that you...
[read more]

A few years ago, I had an email that I'd send out through ListDotCom twice a week (if I remembered), and, despite incredibly low response rates, it would make me $20 each time.

Not a fortune, by any stretch of the imagination, but considering that it took me all of about 30 seconds to send,...
[read more]

Even if, like me, you think astrology is a bunch of...let's call it "hooey", I'd be willing to bet that you enjoy reading it to see if it fits. In fact, you probably enjoy it whether it does or not. (If it does, it reinforces your self-image. If it doesn't, it gives you a chance...
[read more]

How important is it that your customers feel your price is fair?

It may seem like a no brainer, but consider this: have you ever paid more than you thought was fair for something? If you've eaten at an airport, bought popcorn at a movie theater, or gassed up a car lately, you've proven that...
[read more]

I just finished reading Dan Ariely's book, Predictably Irrational, the other day, and I thought I'd share some thoughts about it.

The full title of the book is "Predictably Irrational: The Hidden Forces That Shape Our Decisions". As the title suggests, it's about how our decisions are often influenced by more than just a rational...
[read more]

A few days ago, I had an idea for a new way to pick ClickBank products to promote. The usual methods are to look for products that are making lots of sales and jump on the bandwagon, or to try to identify up-and-coming products to promote before everybody else does.

Both approaches have problems. With...
[read more]