Internet marketing pros are always saying that you've got to differentiate or die. But is that true? Something Seth Godin wrote wrote yesterday day got me thinking:

No one expects that dinner at Alinea should cost the same as dinner at McDonald's. After all, even though the calories are the same, the quality, attention to...
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This morning, my wife was watching the movie "Season of the Witch". Nicolas Cage and Ron Perlman were fighting in the Crusades. With each stroke of their swords, their enemies fell dead.

The inconvenient truth that nearly all movie makers ignore is that people don't die instantly when cut or stabbed. In real life, if...
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I just finished posting a new video to YouTube demonstrating how workgroups of various sizes can divide up the work that's needed to do high volume content curation or Blog Riffing using SEO Content Factory, and how to make adjustments as you bring more people onto your team to produce more content.

You can watch...
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I often hear the argument that social media hasn't been around long enough for anyone to be an expert at it yet. And in fact, you'll hear a lot of people spouting theories based on speculation and intuition, some of which are right, and some of which are wrong.

Today, I read a book by...
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The other morning, I heard the kids waking up downstairs. "So far so good," I thought. "They're not coming up. Maybe they'll watch TV for a while and let me sleep."

No such luck. A few seconds later, up they came, asking for breakfast. Another short night's sleep interrupted too soon.

And it was my...
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The other day, as I was gassing up the car, I noticed something on the pump -- a list of all the taxes that are added to gas, and their amounts. It added up to a pretty big chunk of the price of each gallon.

I don't know whether gas stations are required to list...
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It's well known that customers are more likely to buy if they believe that the product they're considering is scarce. Scarcity increases the perceived value of the product and prevents people from procrastinating their buying decision (which often leads to forgetting or changing their mind).

The internet marketing industry is infamous for the unethical use...
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Last October, I posted a review of the book "Made to Stick" (which I highly recommend reading).

Today, I decided to try applying a little of the Made to Stick Stickum to my business. So I opened up Google Docs and created a spreadsheet with seven columns. The first contained the names of all my...
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Some brands' value is all about their products. Others transcend the product. We all know which kind of brand we want: the profitable kind -- the one with the "mythological" aura.

Seth Godin wrote:

There are dozens, if not hundreds of entertainment mythological brands. James Bond and Barbie...

There's clearly a Google mythology and a...
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Two key things that affiliate marketers need are content for their websites and products to promote. One of the tools at Instant Affiliate Accelerator is the Affiliate Meta Search Tool, which enables you to search for blog, news and YouTube content, plus products from a variety of affiliate marketplaces, all in one place.

It gives...
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