In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.

First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
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I ran my first "dime sale" last week, and thought I'd share a few lessons and ideas I picked up from the experience.

I'd originally planned to have it start at noon US Central time and run 24 hours. That made sense because the majority of my customers are in the US, and that would...
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A few years ago, I wanted to write a guide to internet marketing that would answer the question "what's next?" for anyone, no matter how experienced. Ah well, you don't always get what you want!

After a few failed attempts to figure out how to structure such a thing, it became clear that it was...
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When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.

Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.

I'm sure...
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WebProNews posted some interesting information from a report by MailerMailer about how to get your emails opened and links in them clicked on. Their post focused on the subject line words that get emails opened, but what I found most interesting were the graphics showing open and click rates based on how personalization is used....
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I've been listening to the Stomper Net DVDs. They've got a TON of information packed into them. Honestly though, I wonder whether it's too much of a good thing.

Don't get me wrong -- these guys know their stuff, and if you want to be an SEO Grand Master, their course if for you. But...
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I just finished writing a new free report on the problems facing link exchanges, and how they need to evolve to remain relevant as SEO tools.

If link trading is part of your SEO arsenal, you'll learn how to avoid shooting yourself in the foot by doing it the wrong way.

If you've avoided link...
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The two standard pricing models for continuity programs (things like membership sites where you re-bill customers every week, month, year, etc.) are a cheap or free first month followed by the regular price forever, and just charging the regular price from the beginning. Russell Brunson's presentation on Microcontinuity got me thinking about possible alternatives.

The...
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Is all search engine optimization black (or at best gray) hat, or is it possible to intentionally boost a webpage's search engine ranking without compromising your ethics? Consider this:

Unless your webpage is really so great that it deserves to own the #1 spot in the search results, one could argue that any attempt to...
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Conventional SEO wisdom states that you want to get as many inbound links as possible, and avoid outbound linking. The theory is that outbound links "bleed PageRank" which lowers your position in the search engines.

But is the theory accurate?

Not according to Google's Matt Cutts. A few days ago, he posted an article on...
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