The first concrete step in internet marketing is choosing your niche -- choosing what market you're going to serve. Until you've done that, you can't choose a relevant domain name and create a website. You also can't decide which products promote or develop. Since profit potential varies widely from niche to niche, it's worth spending...
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Whether you're a multinational corporation or a hobbyist making a few dollars off your blog, your brand -- the name, logo, slogan, etc. that identifies you -- can make a big difference in your current profits and future possibilities. A recent Mashable article quotes Aswath Damodaran, a professor of finance at New York University, saying:...
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I usually wait to write my blog posts till the day they're published. But the subject matter for this one has me motivated, so I'm writing it Saturday, and scheduling it for Monday. But before you praise me for beating procrastination, I should point out that I've been putting off two important tasks for about...
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With all the millions of blogs in the world, how do you get people to subscribe to yours? Over at Copyblogger, Carol Tice offered this answer: Every writer has a secret weapon only they can use. Know what it is? ... There is only one you. ... Only you have your memories, experiences, ideas, and...
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Ray Edwards is at it again, posting assertions that I just can't leave without comment: Realistic is not where the money is. Realistic does not change the world; it does not shake up the status quo; realistic does not create legacy. Ray's right, of course. But the thought needs to be expanded on a little....
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Everybody knows that the difference between those who succeed and those who keep plodding along hoping often boils down to being in the right place at the right time. Right? Well, maybe. The other day, Yaro Starak shared his take on good timing: Good Timing Is Just A Limiting Belief If you [think] that you...
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Back in January 1998, I quit my day job, moved closer to my family, and started an online business. I had some contract programming work lined up to help pay the bills, but it petered out faster than expected. So a year later, when my old employer called to ask if I'd come back as...
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