"Viral Affiliate Resale Rights Products". It sounds vaguely buzz-word compliant, but what on earth does it mean? Let me explain.

Resale rights products sound like a great idea when you first hear about them -- somebody else creates a product, and possibly even a nice sales letter for it. You buy the right to resell it. You sell a million copies and keep all the profits.

The reality is usually a little different.

* Most resale rights products are so bad that an honest person would be ashamed to take money for them.

* Most resale rights products are being distributed on a million different resale rights products websites, so 95% of the people on the planet have resale rights to them, and the other 5% have already bought them from someone who does.

Okay, I'm exaggerating.

A little.

* Because of the first two problems, many resale rights products can barely be sold for enough to cover the cost of the transaction (if they can be sold at all).

The low price wouldn't be so bad if you could make a residual income off of them.

Okay, I see the twinkle in your eye. Yeah, I'm going to talk about how you can.

It's an idea Russell Brunson used to create his Affiliate Landmine membership website. The reason that link goes to my website is that you can't join Affiliate Landmine from the Affiliate Landmine website -- you have to get your membership from someone (like yours truly) who's bought the right to sell memberships.

Here it is in a nutshell: You sell (or give away) products that promote your other products and/or products that you're an affiliate for. Ideally, you sell resale rights to the products. Notice how that makes you money multiple ways:

* You get paid for the initial sale of the products (and the resale rights to it).

* You get paid again when the buyer buys through one of the links in the product.

* If you sold resale rights, your buyer resells the product, and then you get paid when someone they sold it to buys through one of the links in the product! (Even though your buyer can resell the product, they can't rebrand it with their affiliate links).

How's that for smart! You can continue making money off one sale for years!

So what of the three problems I mentioned in the beginning? To solve those, you either need to create your own resale rights products or find a source for good quality resale rights products that aren't available elsewhere. To solve those and get the viral benefit, those products need to be brandable with your affiliate links.

Russell's site that I mentioned above takes care of all that. It's not one of those resale rights sites that's overstuffed with every resale rights product known to man. Instead, it only contains products that Russell or his staff created, they aren't available on other resale rights sites, and every month, new products are added, complete with sales letters.

Some of the products are brandable with your affiliate links (if they're PDFs, for example). Others require a product like Zip Brander to brand. Personally I prefer products that can be branded directly (because then your affiliate links are always there to be seen when someone is using the product). But either way is better than nothing! And the Zip Brander technique can be applied to virtually ANY downloadable product.

If you use Zip Brander when selling resale rights, just be sure that you specify that your customers can only distribute the product in it's original ZIP archive (so that they can't remove or replace your branding with their own).