White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
facebook twitter youtube linkedin

What's the best way to keep up with your Twitter friends? You've got 3 options:

On the Twitter website

In an RSS feed reader

Using a dedicated Twitter client

On the Twitter website

There's a reason why so many Twitter clients have been created. I'm not saying the Twitter website is horrible, but it's n...
[read more]

Not on Twitter yet? Think it's a pointless waste of time? I've got an inkling as to why -- and how closing your eyes may help you get started. The first time I saw Twitter, I thought the same thing -- "this looks really dumb."

Twitter's single biggest barrier to entry and reason for not...
[read more]

You've probably heard the hubbub about the FTC changing what's allowed in testimonials, but I think something needs to be clarified. (I'm not a lawyer, this isn't legal advice, I may be totally wrong, blah, blah, blah.)

In their press release, the FTC said:

Under the revised Guides, advertisements that feature a consumer and convey...
[read more]

I see it all the time -- some guru (or wannabe) releases what could have been a good internet marketing info product. But since they're more interested in sales than ethics, they just can't resist adding a little "hash" to their brownie mix.

What am I talking about?

Here's an example: I created a website...
[read more]

If you've ever tried monetizing a website, you know about banner blindness: the uncanny ability of web surfers to view a website without seeing the banner ads that are plastered all over it.

I've just posted a case study video showing how I added one little thing to one of my sites and boosted the...
[read more]

In a guest post on Clayton Makepeace's blog yesterday, Daniel Levis revealed the results of a split test between single and double opt in mailing lists. The results were surprising.

First, he showed how many subscribers each list got, and how many of the original subscribers were still subscribed a year later. Single opt-in won...
[read more]

I ran my first "dime sale" last week, and thought I'd share a few lessons and ideas I picked up from the experience.

I'd originally planned to have it start at noon US Central time and run 24 hours. That made sense because the majority of my customers are in the US, and that would...
[read more]

A few years ago, I wanted to write a guide to internet marketing that would answer the question "what's next?" for anyone, no matter how experienced. Ah well, you don't always get what you want!

After a few failed attempts to figure out how to structure such a thing, it became clear that it was...
[read more]

When I read the headline "Sponsored Tweets Launches: The End of Twitter As We Know It?", I fully expected to read the article, say "yep, bad idea that will surely fail", and go on with my day.

Turns out it's an interesting idea. It might still fail -- definitely an uphill battle ahead.

I'm sure...
[read more]

I have to laugh every time I hear some big-name marketer whining about their Twitter in-box overflowing with auto-DMs. "What, you didn't expect it?"

Before you get all in a kerfuffle, let me say that I DON'T approve of sending multiple auto-DMs to the same person. One when they first follow you is generally fine...
[read more]

« Previous PageNext Page »


Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

Join a Blogging Team
Blog & Tweet Easier
Guest Post


I'd Love to Hear Your Voice:

Voice mail: 308-646-0543
(if you'd like a response, please leave an email address)

New to this blog? Start Here

Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



Topics

Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.