There are four ways to make more money from your website:

Increase the amount of targeted traffic coming to your site.

Convert more of your traffic to paying customers.

Increase your revenue per paying customer.

Decrease your costs.

Let's work through the list backwards.

Decrease your costs

In some ways, this is the least i...
[read more]

Some websites stink -- bad colors, bad design, bad content, etc. But that's not what I'm talking about today. I mean it literally, what does your website smell like?

I'm also not talking about some newfangled device you connect to your computer's USB port that outputs fragrances specified by a website's CSS (that's "cascading smell...
[read more]

The peacemakers may be blessed, but do rabble rousers have more influence?

It's well-known that controversial blog posts make great traffic magnets. Get people riled up, and they'll post more comments, write opposing posts on their blogs (getting you more links), deride (and link to) you more in Twitter, etc.

Picking a charged topic and...
[read more]

One of the worst mistakes I ever made in my online business was waiting too long to start building a mailing list. My next biggest mistake was waiting too long to start using it right.

For several years, I gave away a free version of one of my products without capturing email addresses. Thousands of...
[read more]

When I heard the other day that Jason Potash and Jason Katzenback are launching a new autoblogging course/system, it caught my attention. Not because I'm planning on becoming an autoblogger, but because I wondered how any big-name marketer could be pushing autoblogging these days.

I downloaded their "free report" and gave it a read. It...
[read more]

Terry Dean posted an article on his blog today about how drastically the words you use can affect how your message is received. He drove the point home with an interesting example:

Apple currently owns phone with their iPhone. Google launches the Android.

...

The Android talks about how they have an OPEN system while...
[read more]

Today, Ryan Healy posted some advice to his blog that most of us have ignored before:

If you're building your business solely on top of a fickle web-based business like Google, Facebook, or Twitter, I strongly advise you to BE CAREFUL.

All it takes is one tweak of an algorithm... one revision of the Term...
[read more]

In yesterday's post about the importance of good timing (or the lack thereof), I made an assertion that deserves to be backed up:

In the rare cases where someone manages to automate real value creation, they're usually better off keeping the tools to themselves, so you won't often find them for sale.

Let me share...
[read more]

Everybody knows that the difference between those who succeed and those who keep plodding along hoping often boils down to being in the right place at the right time. Right?

Well, maybe.

The other day, Yaro Starak shared his take on good timing:

Good Timing Is Just A Limiting Belief

If you [think] that you...
[read more]

When you pitch a product, you're asking the customer to change: from apathetic to interested, from ignorant to informed, from resistant to accepting, from passive to active, from satisfied to evangelizing.

Most people don't like change. Even people who want to change resist it. (In fact, people who want change the most are probably the...
[read more]