If you distribute eBooks (whether free or for sale), have you created a Kindle version yet? I haven't. But I'm going to!

If you don't think you need to (or that you can't since you don't have a Kindle), here are a few thoughts for you to chew on.

* A few days ago, I...
[read more]

The easiest products to sell are those that solve urgent problems. People are looking for solutions. All you have to do is be findable.

But what if you've got a solution to a problem that nobody's noticing?

Even if solving it would have a big impact, the sad truth is that those solutions are a...
[read more]

Do you think it's honest to use emotional appeals to sell products? Or as an honest marketer, you should stick strictly to the facts?

While lies and deception are clearly out of bounds, opinions differ on where the line is between an honest emotional appeal and manipulation. If you shy away from emotional appeals to...
[read more]

Back in December, I posted a list of blogs I read, and why. That'll serve as a list of some of my favorite internet marketing teachers (I won't say "gurus", since some people seem to dislike the term).

So here's the question for this Monday: who are your favorite internet marketing teachers, and what earns...
[read more]

Over at the Official Google Blog today, Matt Cutts wrote a little about what they're focusing on in his neck of the woods:

...we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated...
[read more]

Once upon a time, a moose decided to get into internet marketing. He was concerned about starting off on the right hoof, so he headed over to the Worrier Forum to find out which guru everyone recommended following.

King Luigi, an orangutan, had just launched a blogger coaching program named "The Jungle Blog" that was...
[read more]

A few days ago in my "Monday Question" post about cleaning up internet marketing, I mentioned Sylvie Fortin's Internet Marketing Sins. If you haven't read it, please go there and get your copy now (it's free -- no opt-in required).

Back in 2008, Sylvie published Internet Marketing Sins, listing 15 practices that she believed were...
[read more]

Seth Godin did a blogging seminar a few days ago. Zen Copy posted a series of tweets about it. Ryan Healy tweeted about the tweets. And now I'm going to blog about a few of them. Credit where credit is due.

The first tweet that caught my eye:

Coin a term or two - be...
[read more]

Internet marketers don't have the best reputation. And if you look at some of the techniques that are not only prevalent, but openly taught and recommended, it's no wonder.

Many of the big-name "gurus" are either consciously raking unsuspecting customers over the coals, or are so caught up in their own inner-circle echo chambers that...
[read more]

Next week, I'll be starting a new regular feature on the White Hat Crew blog: Question Monday.

The idea is this: while every blog post welcomes comments, most posts tend to answer the questions they raise. Question Monday posts will be all about the comments. They'll focus on raising and fleshing out questions, and consciously...
[read more]