White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Once again, it's time to publish the list of which headlines got the best open and click-through rates last month.

The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog.

Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
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On Saturday, my son and I attended a storm chaser presentation that had been set up for the cub scouts by the local Boy Scout council. There were segments by several storm chasing teams, the local TV weatherman, and a son of one of the organizers.

One of the mothers from our pack seemed to...
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I've never been a big fan of PLR content, so you won't have too much trouble guessing who the winner of this comparison is going to be. The reasons why I think Blog Riffing clobbers PLR content are what this post is about.

But first, a one-sentence introduction to each of our contenders. PLR content...
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Back in March, Google started rolling out "+1", their competitor for the Facebook "Like" button. At the time, it was only available within Google search. Yesterday, they launched a +1 Button that you can put on your website (you can see...and click...it at the top and bottom of this article).

At the time of the...
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Think of an internet marketer as a fisherman, trolling around the ocean, casting out his hooks and reeling in customers. Have you ever bought an internet marketing training product? If so, what does that make you -- a fisherman, or a fish?

I hate to break it to you, but on the day that you...
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A few years ago, I had an email that I'd send out through ListDotCom twice a week (if I remembered), and, despite incredibly low response rates, it would make me $20 each time.

Not a fortune, by any stretch of the imagination, but considering that it took me all of about 30 seconds to send,...
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A few years ago, I discovered that my great grandfather had lived till I was in my teens. I never met him because of a rift between him and my grandfather. It took me a while to forgive my grandfather (who had already passed away) for letting their personal differences keep me from getting to...
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Last March, I posted an article about how to learn internet marketing. One of the keys I covered was that you need to implement what you learn rather than continually studying and never doing:

Once you've studied something that can help your business, implement it before you move on to the next thing. If you've...
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Even if, like me, you think astrology is a bunch of...let's call it "hooey", I'd be willing to bet that you enjoy reading it to see if it fits. In fact, you probably enjoy it whether it does or not. (If it does, it reinforces your self-image. If it doesn't, it gives you a chance...
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How important is it that your customers feel your price is fair?

It may seem like a no brainer, but consider this: have you ever paid more than you thought was fair for something? If you've eaten at an airport, bought popcorn at a movie theater, or gassed up a car lately, you've proven that...
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White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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