My Internet Marketing Ethics “Manifesto”
Last month, I wrote a post about the need for internet marketing teachers to emphasize ethics in their training. At the end, I said I'd be adding a statement on ethics here.
It's taken a bit of work to get it just the way I want it, but I've finally finished hammering it out. Please take a few minutes to read the White Hat Crew Statement on Internet Marketing Ethics, and if you agree with the principles I've outlined, please share it with your friends.
If you can't support what I've written, I'd encourage you to write a statement that reflects your beliefs and post it prominently on your website. Whatever little disagreements we may have, the world will be better if more people raise these issues. A lot of pointing in the same general direction is better than nobody pointing at all.
You may notice that I didn't put my "Manifesto" into a blog post, which would be buried in the archives in a few days. Instead, I'm linking to it from the top of my blog's sidebar. These are important issues that need to remain visible today, next month, next year -- forever.
I welcome your comments.