This may be old news to some of you, but it was new to me yesterday, so I thought I'd share for anyone else who may have missed it -- you can download a free PDF copy of Mark Joyner's best selling book, "The Irresistible Offer". (Opt-in required. That's not an affiliate link.)

The book is subtitled "How to Sell Your Product or Service in 3 Seconds or Less". It talks about how to develop a clear and compelling marketing message that can be quickly communicated -- something that any internet marketer knows they need to be able to do to avoid having customers bounce off their sites in a matter of seconds, never to return.

I won't go into a lot of depth since you can get it for free and get the whole story. I just devoured it in two days, and it has the gears turning.