White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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The peacemakers may be blessed, but do rabble rousers have more influence?

It's well-known that controversial blog posts make great traffic magnets. Get people riled up, and they'll post more comments, write opposing posts on their blogs (getting you more links), deride (and link to) you more in Twitter, etc.

Picking a charged topic and...
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One of the worst mistakes I ever made in my online business was waiting too long to start building a mailing list. My next biggest mistake was waiting too long to start using it right.

For several years, I gave away a free version of one of my products without capturing email addresses. Thousands of...
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When I heard the other day that Jason Potash and Jason Katzenback are launching a new autoblogging course/system, it caught my attention. Not because I'm planning on becoming an autoblogger, but because I wondered how any big-name marketer could be pushing autoblogging these days.

I downloaded their "free report" and gave it a read. It...
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Rephrasing Your Message Without Becoming a Weasel

Terry Dean posted an article on his blog today about how drastically the words you use can affect how your message is received. He drove the point home with an interesting example:

Apple currently owns phone with their iPhone. Google launches the Android.

...

The Android talks about how they have an OPEN system while...
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Quick-Start Steps To Secure Your Website Traffic

Today, Ryan Healy posted some advice to his blog that most of us have ignored before:

If you're building your business solely on top of a fickle web-based business like Google, Facebook, or Twitter, I strongly advise you to BE CAREFUL.

All it takes is one tweak of an algorithm... one revision of the Term...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.