As a marketer, whether affiliate or merchant, one of your challenges to is to choose the right products to promote. A few obvious things to look at when considering a product include:

Is the product any good? Is it worth the price?

Is it targeted at your audience?

How much commission does each sale pay...
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Which would you say is worse: a mistake that prevents you from gaining a new customer, or one that loses an existing customer?

They're both bad. But the mistake that loses an existing customer is worse, because if it's bad enough to change someone's good opinion of you, it's surely more than enough to turn...
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I may not be posting for the next few days. Before signing off for the holiday, I thought I'd leave a Thanksgiving message -- 7 ways internet marketing is like Thanksgiving.

#1 Most of what we think we know about it is a myth.

The myths of Thanksgiving start with it's beginnings. Most of us...
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I got an email from my blog today asking me to moderate a comment. Here are a few excerpts:

Author : chad darwin...

My name is John...

I was looking in the search engines and seen your site your Alexa traffic rank is ****** [no, I didn't redact the numbers -- the comment actually contained...
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When marketing teachers talk about your "Unique Selling Proposition" or "USP", they nearly always assume that you have one, but just haven't figured it out yet.

But what if you don't have one? What if you really are just another "me too" marketer? Should you just give up and go back to your day job,...
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You wouldn't think charging more would be a good way to make your customers happy. And by itself, it's usually not. There are exceptions, like exclusive luxury items, where people brag about getting fleeced (though not in those words :-). But most of the time, people are happier with a lower price.

So how can...
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I wrote a few days ago about how to end procrastination -- a problem lots of internet marketers suffer from.

Well, guess what. Your customers have the same problem. How can you prevent them from putting off buying, and are there ways to benefit ethically from procrastination?

We usually think of procrastination as putting off...
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Terry Dean didn't beat around the bush when he wrote:

You cannot create desire for your product.

Trying to do so is a losing proposition. All we do in business is find out what hopes, dreams, fears, and desires people already have...and supply them with products that match. We create value based around what peopl...
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Whether you're a multinational corporation or a hobbyist making a few dollars off your blog, your brand -- the name, logo, slogan, etc. that identifies you -- can make a big difference in your current profits and future possibilities.

A recent Mashable article quotes Aswath Damodaran, a professor of finance at New York University, saying:...
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Dan Thies and Leslie Rohde are launching Link Liberation 2.0 today. It looks like a great product, but the price tag is going to be hard for a lot of people to swallow. Scratch that. It's going to be impossible. Fortunately, you have an alternative.

Link Liberation is a combination of SEO/link building training and...
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