Once upon a time, a moose decided to get into internet marketing. He was concerned about starting off on the right hoof, so he headed over to the Worrier Forum to find out which guru everyone recommended following.

King Luigi, an orangutan, had just launched a blogger coaching program named "The Jungle Blog" that was...
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A few days ago in my "Monday Question" post about cleaning up internet marketing, I mentioned Sylvie Fortin's Internet Marketing Sins. If you haven't read it, please go there and get your copy now (it's free -- no opt-in required).

Back in 2008, Sylvie published Internet Marketing Sins, listing 15 practices that she believed were...
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Internet marketers don't have the best reputation. And if you look at some of the techniques that are not only prevalent, but openly taught and recommended, it's no wonder.

Many of the big-name "gurus" are either consciously raking unsuspecting customers over the coals, or are so caught up in their own inner-circle echo chambers that...
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Yesterday, I pointed out that affiliates, as well as vendors, can sell more by letting customers get to know, like and trust them (and the people who's products they promote). Today, let's talk about how to do that.

I'm reminded of of something else I wrote recently in my post about why you need to...
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You've heard it before: "customers buy from people they know, like and trust. So let your personality shine."

That's fine if you've got a product to sell, but what if you make your living as an affiliate? Does the advice still apply?

In short, yes. But not only in the way you're thinking.

The obvious...
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Last month, I interviewed marketing coach Terry Dean. I went in with 6 questions, expecting to come out with a nice little blog post. What I got was amazing. Terry gave the kind of in-depth answers that a lot of gurus would package up and sell you as MP3s with an upsell to get the...
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To write persuasive sales copy, you need to know your target market. Obviously, you need to know how your product can help them. And it clearly helps to understand their deeper reasons for wanting the solutions your product offers.

But to maximize sales, you also need to know things about them that have nothing to...
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Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, and often won.

After a while, the chicken got cocky. :-) One day, a cow dropped by to tell...
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My post yesterday riffed on one by Daniel Levis about how to probe deep and find product benefits connected to your customer's identity.

Today, Terry Dean posted an article about selling solutions to desperate problems:

The mistake my clients made was in never interviewing and asking questions of the buyer to find out what their...
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Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it's tied to a benefit. In fact, some products are so bloated with features that they just get in the way of benefits.

Copywriters will also tell you that you...
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