White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
facebook twitter youtube linkedin

Mailing Lists

I learned a new word last week: gustnado. It's sort of like a tornado, but doesn't last as long, and doesn't reach up to the cloud base. We had a few blow through Grand Island, knocking down trees and trashing some mobile homes (uninhabited, thankfully) and storage units.

When a friend of mine first heard...
[read more]

Once again, it's time to publish the list of which headlines got the best open and click-through rates last month.

The rankings are calculated based on the numbers reported by AWeber for my "blog broadcast" for this blog.

Where you see (+), (++) and (+++), that indicates that the headline in question was at the...
[read more]

A few years ago, I had an email that I'd send out through ListDotCom twice a week (if I remembered), and, despite incredibly low response rates, it would make me $20 each time.

Not a fortune, by any stretch of the imagination, but considering that it took me all of about 30 seconds to send,...
[read more]

Even if, like me, you think astrology is a bunch of...let's call it "hooey", I'd be willing to bet that you enjoy reading it to see if it fits. In fact, you probably enjoy it whether it does or not. (If it does, it reinforces your self-image. If it doesn't, it gives you a chance...
[read more]

Back in 1990, I got a job at a Japanese travel agency to pay my way through college. From the beginning, one of the ladies in the office seemed to think that picking on me was a great way to enhance her life.

Maybe she'd liked the guy I'd replaced, and subconsciously resented me for...
[read more]

One of my most popular posts from last month (as you'll see below) was the one where I shared which of my emails from March had been opened most, and which got the most clicks through to my blog.

Here's the report for April.

Where you see (+), (++) and (+++), that indicates that the...
[read more]

What message do your website's visitors see immediately after they subscribe to your mailing list. "Please check your mail box for a confirmation email, and click the link"? Good, but incomplete.

What do they see in the confirmation email? A confirmation link? Good, but incomplete.

What do they see after they click the confirmation link?...
[read more]

Every time I post to this blog, an announcement goes out automatically to my mailing list, which tracks how many people opened the email and how many clicked through to read the full article.

I thought I'd start a new monthly feature here, listing the headlines that got the most people to open the email,...
[read more]

I've been taking a CERT training class at City Hall for the last month or so, learning about how to help in an emergency when the professionals haven't yet arrived or are overwhelmed.

We've learned about emergency preparation, handling small fires (including a live exercise that would have been more fun if the fire had...
[read more]

For the longest time, I only sent plain text emails to my mailing lists. Why? More out of personal preference than anything. I didn't like gussied-up HTML emails, so I didn't send them.

Also, it's easier. If you only send plain text, you don't have to bother with fancy formatting.

If you send hybrid plain...
[read more]

« Previous PageNext Page »


Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.

TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.


Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

Join a Blogging Team
Blog & Tweet Easier
Guest Post


I'd Love to Hear Your Voice:

Voice mail: 308-646-0543
(if you'd like a response, please leave an email address)

New to this blog? Start Here

Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



Topics

Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.