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Copywriting

I was scrolling back through a bunch of unread items in my feed reader today and came across a post by Andy Jenkins highlighting a bunch of good and bad landing page designs. On really jumped out at me -- Google's page for the Nexus S.

The design is beautiful, simple, and clean. But there's...
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I don't know how many times I've read advice claiming you need to slash adjectives and adverbs from your copy. The writer will share a few examples of converting boring descriptive sentences into exciting action sentences.

"He was super-duper tall -- even taller than a three-story building," becomes, "he lumbered through the town, stepping over...
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When I read that today is the 20th anniversary of the Rodney King beating, it brought back a flood of images. First, of course, was the video of the beating on the news.

I lived in San Francisco at the time, so I also remember seeing the broken and boarded up windows downtown after the...
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If you want to stir up emotion with internet marketers, 5 words are all you need to say: "the customer is always right."

The memory of every customer who ever asked for a refund 10 seconds after downloading the product, of every customer who asked a tech support question that's answered in big bold letters...
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Interview: Ryan Healy on Copywriting

If you're interested in getting into the copywriting business, today's interview is for you. Copywriter Ryan Healy recently took time out of his schedule to share his insights and experience on topics like who might enjoy and do well as a copywriter, how to get started in the industry, and more.

You can listen to...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

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Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.
Storytelling with Data: A Data Visualization Guide for Bu...
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