Whether you're a multinational corporation or a hobbyist making a few dollars off your blog, your brand -- the name, logo, slogan, etc. that identifies you -- can make a big difference in your current profits and future possibilities.

A recent Mashable article quotes Aswath Damodaran, a professor of finance at New York University, saying:...
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Dan Thies and Leslie Rohde are launching Link Liberation 2.0 today. It looks like a great product, but the price tag is going to be hard for a lot of people to swallow. Scratch that. It's going to be impossible. Fortunately, you have an alternative.

Link Liberation is a combination of SEO/link building training and...
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With all the millions of blogs in the world, how do you get people to subscribe to yours? Over at Copyblogger, Carol Tice offered this answer:

Every writer has a secret weapon only they can use. Know what it is?

...

There is only one you.

...

Only you have your memories, experiences, ideas, and...
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Tomorrow is election day around here. Which party is the most successful at convincing people to vote could determine who's in control of the country for the next few years. Last week, I read a report about techniques used to get people out to vote, and it got me thinking about marketing.

In the run...
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There are two types of messages you can send to your list: "follow-ups" that are sent to each subscriber in a scheduled sequence, and "broadcasts" that go to the entire list at once. Each type has its strengths and weaknesses.

Follow-Up Messages

Follow-ups are ideal for sending a coordinated sequence of messages designed to turn...
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The peacemakers may be blessed, but do rabble rousers have more influence?

It's well-known that controversial blog posts make great traffic magnets. Get people riled up, and they'll post more comments, write opposing posts on their blogs (getting you more links), deride (and link to) you more in Twitter, etc.

Picking a charged topic and...
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One of the worst mistakes I ever made in my online business was waiting too long to start building a mailing list. My next biggest mistake was waiting too long to start using it right.

For several years, I gave away a free version of one of my products without capturing email addresses. Thousands of...
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When I heard the other day that Jason Potash and Jason Katzenback are launching a new autoblogging course/system, it caught my attention. Not because I'm planning on becoming an autoblogger, but because I wondered how any big-name marketer could be pushing autoblogging these days.

I downloaded their "free report" and gave it a read. It...
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Last week on Copyblogger, Carol Tice wrote a guest post about 50 Can't-Fail Techniques for Finding Great Blog Topics. For anyone who doesn't enjoy slogging through lists that long, let me boil them down for you into a more manageable list.

1. Subscribe to RSS Feeds

This is my #1 idea source. Carol lists 10...
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Reblogging is building a blog by re-posting content that's appeared elsewhere. It's an easy way to blog, since all you have to do is select content to reblog. But if you leave it at that, you're going to limit your audience, your influence, and the value you get from your blog.

Why?

Because you'll have...
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