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How Do Customers Decide to Buy?
WHC Internet Marketing Guide
Information products are a staple of internet marketing for several reasons:
- They're relatively easy to produce (they don't require programming skills, for example).
- They're easy to deliver -- they can be sold in downloadable form, avoiding the need to produce, store, and ship physical products.
- They generally require less support than software products, for example.
- They can often be priced as high as the value of their content in the customer's mind. People will often pay far more for a downloadable information product than they would for the exact same content in a printed book. This is because we have preconceived notions about the price of a physical book, but less expections regarding downloadable information.
- They can cover virtually any topic that people want to know more about...which is virtually any topic.
Some of the formats information products can be sold in include:
* Amazon.com best sellers displayed using CaRP Evolution with expanding reviews powered by CaRP's "Expander" plugin.