White Hat Crew
White Hat Crew • for Ethical Internet Marketers
facebook twitter youtube linkedin
Just the Best Articles from the Best Marketing Blogs
You may have noticed that I haven't posted on this blog recently. (Or maybe you haven't, but yeah... (show more)

3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's ... (show more)

Making Meme Images for Your Blog Posts
You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? ... (show more)

Google Analytics 102 – Find Out What’s Working
If you're like me, you created a Google Analytics account, added the basic code snippet to your s... (show more)

Download the Great Big Picture of Internet Marketing (PDF)

WHC Internet Marketing Guide

» Discuss this in the Next Gurus Info Products forum

eBooks

eBooks or "electronic books" are a great information product format because:

  • They're easy to produce using free tools (for example, if you write your eBook in OpenOffice.org's word processor, you can save it as a PDF eBook without needing any addon tools or document converters).
  • They're easy to deliver by download or email.
  • Because they can be downloaded, they deliver instant gratification to the customer.

A few easy ways to create eBooks include:

  • Compile a bunch of your own blog posts and edit them so that they flow together well.
  • Find PLR articles or eBooks and update and improve them to make them unique.
  • Write an outline of the topic you want to cover and then record yourself explaining each thing on the outline, either on audio or (better yet) video. Then either transcribe what you said or pay someone else to.

That last point is key -- if you record a video first, you have a video product that can be converted to an audio product simply by exporting the audio, and a text product by transcribing the audio.


This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages. Navigate to the pages that are of most interest to you now, bookmark and study the materials under them; and subscribe to the White Hat Crew weblog's RSS or Atom feed to find out when we add significant new content.

* Amazon.com best sellers displayed using CaRP Evolution with expanding reviews powered by CaRP's "Expander" plugin.