WHC Internet Marketing Guide

Micro Continuity

Micro continuity is basically continuity with a fixed term -- in other words, instead of going on forever until the customer cancels, it continues for a fixed number of weeks or months, and then ends.

Micro continuity is a great way to sell information products, because:

• You can increase sales by getting customers in the door at a lower initial price point than when selling all the information in a single product.
• The total price of all the payments can be higher than you could charge for one product containing all the information.
• By delivering your content over time, you build more of a relationship with the customer, giving you a better chance of selling than additional products in the future.

Micro continuity has several advantages over open ended continuity -- for example:

• It may be easier to sell because the customer doesn't have the uneasy feeling that it could cost them an unlimited amount of money. The total amount they could end up spending is fixed and known in advance. (Of course, you can send them additional offers during your micro-continuity program, so your income per customer isn't limited -- just the commitment you're asking them to make up-front.)
• The average customer of a continuity program cancels after 3 or 4 payments (this varies of course, but those are common numbers). Since a micro continuity customer knows their payments will soon end automatically, they're less likely to cancel, so they'll stay on longer.

You can get a free MP3 player preloaded with training on how to build a micro continuity business from Russell Brunson (just pay shipping and handling). Click for more information and to get your micro continuity MP3 player here.

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