Once in a while, I read a blog post that looks suspiciously like a rewrite of one of my own -- especially if it appears a few days after I publish something I'm especially proud of. It's probably just coincidence, but I can't help wondering. (For the record, I 100% approve of borrowing ideas from...
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Antone Roundy
Antone is the creator of White Hat Crew, and the owner of Gecko Tribe, LLC. He's an internet marketer, blogger, and programmer.
Unlike some people who know what they want to do by the time they’re out of diapers, my path to internet marketing has taken a few twists and turns.
I don’t recall what I might have wanted to do early on, but by the time I graduated from high school, my interests were mostly in writing and music. I entered college as an English major.
After a year of college, I took two years off, which I spent in Japan. By the time I returned to school, I was thinking more practically (which may or may not be a good thing!), and registered as a math major.
Math is one of my strengths, but it didn’t take long to realize that math majors spend 99% of their time studying mathematical abstractions rather than the interesting real-world math I’d studied up till that point (hey, it was interesting to me!) And they take very few classes that deal with history, philosophy, the arts, etc.
Next, I considered majoring in business. I soon decided that marketing was the only area of business that wouldn’t bore me to tears. But before I could switch majors, I switched schools and ended up as a Japanese major instead.
I considered double majoring in Japanese and marketing, but eventually decided it would be better to graduate in whatever major I could complete most quickly. Japanese beat out marketing by one semester.
After graduation, I worked for a few years in the Japanese department of Claris, a subsidiary of Apple Computer, first as a software test engineer, and then as a programmer.
The 3 1/2 years I spent there were good, but then in 1998, it was time for a change. Aside from a few short stints as a contractor, I’ve been working independently ever since.
Today, I’d describe myself professionally as a programmer, internet marketer, and blogger.
Personally, I’m a husband, married since 2002, and father of three.
Posts by Antone
Once again, Seth Godin has said something that sparked deeper thoughts. Bear with me, and I'll show you how it applies to your marketing:
When I'm on the bike path riding my truly weird recumbent bicycle, sometimes I pass someone else similarly outfitted. And I wave.
...
Of course, we're not waving at the other...
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Internet marketing pros are always saying that you've got to differentiate or die. But is that true? Something Seth Godin wrote wrote yesterday day got me thinking:
No one expects that dinner at Alinea should cost the same as dinner at McDonald's. After all, even though the calories are the same, the quality, attention to...
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This morning, my wife was watching the movie "Season of the Witch". Nicolas Cage and Ron Perlman were fighting in the Crusades. With each stroke of their swords, their enemies fell dead.
The inconvenient truth that nearly all movie makers ignore is that people don't die instantly when cut or stabbed. In real life, if...
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I just finished posting a new video to YouTube demonstrating how workgroups of various sizes can divide up the work that's needed to do high volume content curation or Blog Riffing using SEO Content Factory, and how to make adjustments as you bring more people onto your team to produce more content.
You can watch...
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I read an interesting post today over a Smart Passive Income, where Pat Flynn wrote about creating a starting point page for your blog:
A starting point is a page on a website that gives new readers clear direction and it's totally underutilized in the blogosphere.
Why is this important?
Because blogs are a huge...
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What Does the Data Say Makes Things Go Viral?
by Antone Roundy | Deals, eBooks, Product Reviews, Viral
I often hear the argument that social media hasn't been around long enough for anyone to be an expert at it yet. And in fact, you'll hear a lot of people spouting theories based on speculation and intuition, some of which are right, and some of which are wrong.
Today, I read a book by...
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The other morning, I heard the kids waking up downstairs. "So far so good," I thought. "They're not coming up. Maybe they'll watch TV for a while and let me sleep."
No such luck. A few seconds later, up they came, asking for breakfast. Another short night's sleep interrupted too soon.
And it was my...
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If you post to your blog on a regular basis, writing posts ahead of time and scheduling them to appear on future days can be a great way to reduce the pressure to produce and free up time on days when unexpected issues require your attention. But does pre-scheduling posts instead of writing every day...
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The other day, as I was gassing up the car, I noticed something on the pump -- a list of all the taxes that are added to gas, and their amounts. It added up to a pretty big chunk of the price of each gallon.
I don't know whether gas stations are required to list...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.
TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.
Get to Know Us
Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.
Read my Internet Marketing Ethics Manifesto
Join a Blogging Team
Blog & Tweet Easier
Guest Post
I'd Love to Hear Your Voice:
Voice mail: 308-646-0543(if you'd like a response, please leave an email address)
New to this blog? Start Here
Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.
It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:
PDF | Mobipocket (Kindle, etc.)