Antone is the creator of White Hat Crew, and the owner of Gecko Tribe, LLC. He's an internet marketer, blogger, and programmer.
Unlike some people who know what they want to do by the time they’re out of diapers, my path to internet marketing has taken a few twists and turns.
I don’t recall what I might have wanted to do early on, but by the time I graduated from high school, my interests were mostly in writing and music. I entered college as an English major.
After a year of college, I took two years off, which I spent in Japan. By the time I returned to school, I was thinking more practically (which may or may not be a good thing!), and registered as a math major.
Math is one of my strengths, but it didn’t take long to realize that math majors spend 99% of their time studying mathematical abstractions rather than the interesting real-world math I’d studied up till that point (hey, it was interesting to me!) And they take very few classes that deal with history, philosophy, the arts, etc.
Next, I considered majoring in business. I soon decided that marketing was the only area of business that wouldn’t bore me to tears. But before I could switch majors, I switched schools and ended up as a Japanese major instead.
I considered double majoring in Japanese and marketing, but eventually decided it would be better to graduate in whatever major I could complete most quickly. Japanese beat out marketing by one semester.
After graduation, I worked for a few years in the Japanese department of Claris, a subsidiary of Apple Computer, first as a software test engineer, and then as a programmer.
The 3 1/2 years I spent there were good, but then in 1998, it was time for a change. Aside from a few short stints as a contractor, I’ve been working independently ever since.
Today, I’d describe myself professionally as a programmer, internet marketer, and blogger.
Personally, I’m a husband, married since 2002, and father of three.
I've just released CaRP/WP, a free WordPress plugin that makes it easy to add auto-updating content to your WordPress posts, including keyword-based Amazon.com best sellers affiliate links. Update: It can display YouTube video feeds too. See examples of both below.
The plugin uses CaRP, my RSS to HTML converter script (free and commercial versions available),...
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The other day, I shot my first YouTube video, a song for Russell Brunson, who I'm "stalking" on my Guru-Stalker.com website (defunct). It's not the first video I've ever made -- just the first for YouTube.
I learned a little something about video in the process. The sound for the video was pretty flat --...
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by Antone Roundy | Deals
I've just put together a new deal where you can get free copies of Impact Web Audio and List Mailer GT Pro with purchase of "Confessions of a Lazy Super Affiliate".
The offer page is also an example of how to use External Pop and Fast JV for affiliate promotions.
I've just added a new free tool download for subscribers to the White Hat Crew mailing list. External Pop displays what appears to be an on-page "popup" message (a.k.a. "hover ad") over an external website. It's particularly useful with affiliate marketing to display your endorsement message (which could contain audio or video) over the sales...
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If you've tried subscribing to RSS feeds in a web browser and wondered why people think they're such a big deal, keep reading, because they are a big deal, and I'm going to show you exactly, step-by-step how to find that out for yourself.
How can I put this kindly: the feed readers built into...
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You know that list of "update services" you configured your blog software to ping whenever you create a new post? If you copied it from the WordPress website (or any of a number of other sites on the web that have the same list) recently, you've got the wrong list.
When I say you've got...
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I read a post by Jonathan Leger today about the SEO benefits of an affiliate program, in which he recommends that merchants do a permanent redirect from the page their affiliates link to to their sales page (for example, from http://www.geckotribe.com/rss/carp/?assoc=1 to http://www.geckotribe.com/rss/carp/ -- ie., just remove the affiliate ID).
The idea is sound, but...
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A few months ago, I decided to offer multi-month payment plans for a few of my products. The program seemed to be a success as a few sales came on in the plans. But since then, a few customers have, without a word to me, canceled the remaining payments.
In PayPal's system, the customer is...
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Here's how to decide for yourself whether Armand Morin's heavily promoted "Internet Marketing Explained" will be worth the price tag: check out the things he's giving away free to drive traffic to it.
I came across his exceptional series of free internet marketing training videos today, and I highly recommend checking them out -- I've...
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I registered Guru-Stalker.com a few days ago, and already (at least temporarily), it owns the numbers one and two spots on Google for "guru stalker" (out of 280,000 results) and "guru stalking" (164,000 results), as well as several less common search terms like "Russell Brunson stalker", "Russell Brunson stalking", "Russell Brunson stalk".
Of course, I...
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Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.
TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.
Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.
Read my Internet Marketing Ethics Manifesto
Join a Blogging Team
Blog & Tweet Easier
Guest Post
New to this blog? Start Here
Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.
It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:
PDF | Mobipocket (Kindle, etc.)
