Antone is the creator of White Hat Crew, and the owner of Gecko Tribe, LLC. He's an internet marketer, blogger, and programmer.
Unlike some people who know what they want to do by the time they’re out of diapers, my path to internet marketing has taken a few twists and turns.
I don’t recall what I might have wanted to do early on, but by the time I graduated from high school, my interests were mostly in writing and music. I entered college as an English major.
After a year of college, I took two years off, which I spent in Japan. By the time I returned to school, I was thinking more practically (which may or may not be a good thing!), and registered as a math major.
Math is one of my strengths, but it didn’t take long to realize that math majors spend 99% of their time studying mathematical abstractions rather than the interesting real-world math I’d studied up till that point (hey, it was interesting to me!) And they take very few classes that deal with history, philosophy, the arts, etc.
Next, I considered majoring in business. I soon decided that marketing was the only area of business that wouldn’t bore me to tears. But before I could switch majors, I switched schools and ended up as a Japanese major instead.
I considered double majoring in Japanese and marketing, but eventually decided it would be better to graduate in whatever major I could complete most quickly. Japanese beat out marketing by one semester.
After graduation, I worked for a few years in the Japanese department of Claris, a subsidiary of Apple Computer, first as a software test engineer, and then as a programmer.
The 3 1/2 years I spent there were good, but then in 1998, it was time for a change. Aside from a few short stints as a contractor, I’ve been working independently ever since.
Today, I’d describe myself professionally as a programmer, internet marketer, and blogger.
Personally, I’m a husband, married since 2002, and father of three.
You may have seen the latest Twitter trick for spreading your message. Those who use it might call it "viral marketing". I call it a Twhort (and that's not a good thing). Here's how it works.
A marketer offers a free download to anyone who "tweets" a particular message (ie. posts it on their Twitter...
[read more]
If hoarding PageRank is part of your SEO strategy, you may be shooting yourself in the foot. I woke up this morning thinking about how lots of people cling to their PageRank with a death grip, even as their SEO ship sinks to the bottom of the ocean, so I wrote a post about it...
[read more]
by Antone Roundy | Marketing, Product Reviews, Social Media/Networking, Traffic Building
...and so must all other tools that do the same thing. I don't know which is responsible for the sudden flood of new Twitter followers I started receiving the other day, so I'll name the one I found most prominently mentioned in a recent blog search.
Hummingbird is a Twitter Spam Tool
I'm sure I'll...
[read more]
by Antone Roundy | Affiliate, Deals
I just posted a new case study video on YouTube showing how I've used an affiliate bonus offer (offering a bonus product to people who purchased something through my affiliate link) to earn $3,759.96 on auto-pilot.
Internet marketing "gurus" often use bonus offers to steal affiliate sales from other people (and each other!) during big...
[read more]
Russell Brunson's making some changes to his affiliate program. One in particular caught my eye: refer at least 100 leads, and in addition to the commissions you'll earn, he'll send you a free Kindle 2.
There are other prizes at different levels (everything from a fruit basket to a home theater package to a Segue...
[read more]
Internet marketing multi-millionaire Russell Brunson's birthday was yesterday, and since he obviously doesn't need anyone to buy him presents, he's arranged for YOU to be able to download a TON of presents instead. (The event runs for a few weeks -- so you haven't missed it!)
I found out about it Friday when he started...
[read more]
I use three main tools to track my websites' traffic. Each has a different focus and provides different benefits. One tracks potential traffic sources. One gives real-time feedback on actual incoming traffic. And one shows me the long term big picture of my websites' traffic.
The first tool is blog search -- I subscribe to...
[read more]
A few days ago, I launched a contest to rename my flagship product, CaRP Evolution. I had no idea the amount of emotion this would generate!
On the one side are people who think it's a fantastic idea -- that the old name had..."issues", that a more descriptive name is needed, etc.
On the other...
[read more]
Yesterday, I told you about Russell Brunson's Zero To $100 Million Challenge. I've only been in it for a day, and already I can tell you that this thing is genius on so many levels. But it's not only what he's teaching, it's also what he's doing.
First, you may already have noticed that he's...
[read more]
Russell Brunson launched a new free internet marketing training series last week which I highly recommend. It's called the "Zero to $100 Million Challenge". In case the title sounds like hype ("Yeah, right. He's going to teach me to make $100 million. Ha!"), here's what it means: his goal is to help the people who...
[read more]
Split Test Content, Exit Intent Popups, Hover Stripes, Seasonal Ad Rotation, and much more.
TriggerNote is an Interaction Engine for your website. Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc. Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions, grabbing attention, and customizing on the fly to speak to each unique visitor.
Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.
Read my Internet Marketing Ethics Manifesto
Join a Blogging Team
Blog & Tweet Easier
Guest Post
New to this blog? Start Here
Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.
It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:
PDF | Mobipocket (Kindle, etc.)
