White Hat Crew
White Hat Crew • for Ethical Internet Marketers
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3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's ... (show more)

Making Meme Images for Your Blog Posts
You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? ... (show more)

Google Analytics 102 – Find Out What’s Working
If you're like me, you created a Google Analytics account, added the basic code snippet to your s... (show more)

How Do Customers Decide to Buy?
You've heard it said that people decide with emotion and then justify with logic. So your marketi... (show more)

Download the Great Big Picture of Internet Marketing (PDF)

WHC Internet Marketing Guide

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Your Expertise

Selling your expertise is related to selling your labor, except that it's often possible to command much higher fees if your expertise is rare and valuable, and it's often possible to create products that you can resell in the process.

For example, most seminars are recorded and later sold as video, audio or text products, or placed in members-only areas of membership sites.


This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages. Navigate to the pages that are of most interest to you now, bookmark and study the materials under them; and subscribe to the White Hat Crew weblog's RSS or Atom feed to find out when we add significant new content.

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