White Hat Crew
White Hat Crew • for Ethical Internet Marketers
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Just the Best Articles from the Best Marketing Blogs
You may have noticed that I haven't posted on this blog recently. (Or maybe you haven't, but yeah... (show more)

3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's ... (show more)

Making Meme Images for Your Blog Posts
You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? ... (show more)

Google Analytics 102 – Find Out What’s Working
If you're like me, you created a Google Analytics account, added the basic code snippet to your s... (show more)

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Coaching

Coaching is one-on-one or group teaching where an expert shares their expertise and helps students apply it to their individual businesses.

In some cases, the expert trains others to do the actual coaching, and in other cases, he or she provides it personally, perhaps at a higher price.

Coaching is generally a high-ticket product deep in a business' marketing funnel, and is sold for thousands or tens of thousands of dollars.

A successful coaching program requires expertise that can be taught, and enough credibility with potential customers to command the high prices generally charged. Beginning coaches may wish to start of at a lower rate with a select group of preferred customers in order to gain experience and testimonials before offering higher price coaching more generally.

When looking for a business coach, be wary of people who launch a coaching program after one or two successes, but who may not fully understand the reasons for their own success or know how to teach them effectively.


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