WHC Internet Marketing Guide
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Coaching
Coaching is one-on-one or group teaching where an expert shares their expertise and helps students apply it to their individual businesses.
In some cases, the expert trains others to do the actual coaching, and in other cases, he or she provides it personally, perhaps at a higher price.
Coaching is generally a high-ticket product deep in a business' marketing funnel, and is sold for thousands or tens of thousands of dollars.
A successful coaching program requires expertise that can be taught, and enough credibility with potential customers to command the high prices generally charged. Beginning coaches may wish to start of at a lower rate with a select group of preferred customers in order to gain experience and testimonials before offering higher price coaching more generally.
When looking for a business coach, be wary of people who launch a coaching program after one or two successes, but who may not fully understand the reasons for their own success or know how to teach them effectively.
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