White Hat Crew
White Hat Crew • for Ethical Internet Marketers
facebook twitter youtube linkedin
3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's ... (show more)

Making Meme Images for Your Blog Posts
You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? ... (show more)

Google Analytics 102 – Find Out What’s Working
If you're like me, you created a Google Analytics account, added the basic code snippet to your s... (show more)

How Do Customers Decide to Buy?
You've heard it said that people decide with emotion and then justify with logic. So your marketi... (show more)

Download the Great Big Picture of Internet Marketing (PDF)

WHC Internet Marketing Guide

» Discuss this in the Next Gurus Selling forum

Conversion Optimization

Once you have visitors on your sales page, the next big task is to get them to buy.

Many factors influence whether they leave immediately, skim your sales page, read it carefully, and ultimately whether or not they decide to buy. Conversion optimization is the process of tweaking your sales materials to increase sales. For example, you might:

  • improve your headline, cutting down on the number of people who leave immediately.
  • format your page to make it easier to skim so that people will be able to quickly find the sections that are of most interest to them.
  • test different prices to see which is most profitable.
  • try various bonuses to see which increases sales the most.
  • use an exit popup or exit hover ad script to catch the attention of and display a call to action to people who are about to leave your site.
  • etc.

More information:

This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages. Navigate to the pages that are of most interest to you now, bookmark and study the materials under them; and subscribe to the White Hat Crew weblog's RSS or Atom feed to find out when we add significant new content.

* Amazon.com best sellers displayed using CaRP Evolution with expanding reviews powered by CaRP's "Expander" plugin.