White Hat Crew
White Hat Crew • for Ethical Internet Marketers
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3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's ... (show more)

Making Meme Images for Your Blog Posts
You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? ... (show more)

Google Analytics 102 – Find Out What’s Working
If you're like me, you created a Google Analytics account, added the basic code snippet to your s... (show more)

How Do Customers Decide to Buy?
You've heard it said that people decide with emotion and then justify with logic. So your marketi... (show more)

Download the Great Big Picture of Internet Marketing (PDF)

WHC Internet Marketing Guide

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RSS Feed Reader

A feed reader enables you to subscribe to RSS and Atom feeds, which enables you to keep up with lots of information without having to check a million websites manually every day.

They're useful for anyone whose online, but particularly for internet marketers, because you'll want to stay on top of what's going on in your industry, which will be infinitely easier if you use a good feed reader.

Speaking of good feed readers, all feed readers are definitely not created equal. I highly recommend NetNewsWire (free download) if you're a Mac OS X user. If you're a Windows user, I recommend Feed Reader (also free). Read here for my recommendations on how to configure Feed Reader for most efficient reading.

If you prefer a web-based feed reader, Google Reader is improving, but still can't rival the experience of NetNewsWire or Feed Reader in most ways.

Since I wanted a web-based feed reader but needed a few features that Google Reader doesn't have, I released a web-based feed reader named Lobster that you can install on your own webserver. It's a free download with either the free or commercial version of my RSS to HTML converter, CaRP.

To track industry data in your feed reader, subscribe to some of the big blogs, and also subscribe to search results on relevant terms at sites like Google blog search or Technorati.


This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages. Navigate to the pages that are of most interest to you now, bookmark and study the materials under them; and subscribe to the White Hat Crew weblog's RSS or Atom feed to find out when we add significant new content.

* Amazon.com best sellers displayed using CaRP Evolution with expanding reviews powered by CaRP's "Expander" plugin.