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RSS Feed Reader
A feed reader enables you to subscribe to RSS and Atom feeds, which enables you to keep up with lots of information without having to check a million websites manually every day.
They're useful for anyone whose online, but particularly for internet marketers, because you'll want to stay on top of what's going on in your industry, which will be infinitely easier if you use a good feed reader.
Speaking of good feed readers, all feed readers are definitely not created equal. I highly recommend NetNewsWire (free download) if you're a Mac OS X user. If you're a Windows user, I recommend Feed Reader (also free). Read here for my recommendations on how to configure Feed Reader for most efficient reading.
If you prefer a web-based feed reader, Google Reader is improving, but still can't rival the experience of NetNewsWire or Feed Reader in most ways.
Since I wanted a web-based feed reader but needed a few features that Google Reader doesn't have, I released a web-based feed reader named Lobster that you can install on your own webserver. It's a free download with either the free or commercial version of my RSS to HTML converter, CaRP.
To track industry data in your feed reader, subscribe to some of the big blogs, and also subscribe to search results on relevant terms at sites like Google blog search or Technorati.
* Amazon.com best sellers displayed using CaRP Evolution with expanding reviews powered by CaRP's "Expander" plugin.