WHC Internet Marketing Guide
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Acquire Resale Rights
If you don't want to create your own products, you can buy resale rights to others' products. While this makes it easy to get started, you'll also end up with a lot of competition from people selling exactly the same things.
If the rights you buy include the right to modify the product and sell it under your own name (as the creator of the product), you can solve that problem by modifying it and making it unique and better than the original.
Resale rights that allow you to claim to be the creator of are called "private label rights" or "PLR". Private label rights products usually come with the right to alter the product and incorporate parts of it in other products (but you should always check the license terms in advance to be sure).
Buying "master resale rights" or "MRR" gives you the right to sell resale rights to the product to your customers.
You can get resale rights products on membership sites that specialize in selling resale rights -- the membership site buys master resale rights so that it can sell resale rights to their members. Some product creators also sell resale rights to their products.
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