White Hat Crew
The Art of Ethical Persuasion • White Hat Crew
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Antone Roundy

Antone is the creator of White Hat Crew, and the owner of Gecko Tribe, LLC. He's an internet marketer, blogger, and programmer.

Unlike some people who know what they want to do by the time they’re out of diapers, my path to internet marketing has taken a few twists and turns.

I don’t recall what I might have wanted to do early on, but by the time I graduated from high school, my interests were mostly in writing and music. I entered college as an English major.

After a year of college, I took two years off, which I spent in Japan. By the time I returned to school, I was thinking more practically (which may or may not be a good thing!), and registered as a math major.

Math is one of my strengths, but it didn’t take long to realize that math majors spend 99% of their time studying mathematical abstractions rather than the interesting real-world math I’d studied up till that point (hey, it was interesting to me!) And they take very few classes that deal with history, philosophy, the arts, etc.

Next, I considered majoring in business. I soon decided that marketing was the only area of business that wouldn’t bore me to tears. But before I could switch majors, I switched schools and ended up as a Japanese major instead.

I considered double majoring in Japanese and marketing, but eventually decided it would be better to graduate in whatever major I could complete most quickly. Japanese beat out marketing by one semester.

After graduation, I worked for a few years in the Japanese department of Claris, a subsidiary of Apple Computer, first as a software test engineer, and then as a programmer.

The 3 1/2 years I spent there were good, but then in 1998, it was time for a change. Aside from a few short stints as a contractor, I’ve been working independently ever since.

Today, I’d describe myself professionally as a programmer, internet marketer, and blogger.

Personally, I’m a husband, married since 2002, and father of three.

This morning, I came across an affiiate program that looks pretty interesting -- among other things, it pays commissions for an entire year on sales to anyone you get into their mailing list! I think the longest return deadline I've ever heard of before this was a month. Take a look at their free report...
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5/1/2007 Update: Today is the final day to get this seminar DVD for only $14.95 -- after today, the site will be taken down. 

4/26/2007 Update: The price is now locked at $14.95. This for a DVD recording of a seminar on making your mailing lists more profitable. The original cost of admission was $997!...
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It's past midnight, so I'll keep this brief. After previously consolidating most of my blogs into one (Alpha Gecko), I've decided to bring the internet marketing related portions back here. The reasons for that will become more obvious after I find time to develop a few concepts I have for making the White Hat Crew...
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"The Silent Sales Machine Hiding On eBay" by Jim Cockrum, 136 page eBook (PDF)

The Bottom Line

 

Must Have

Price as of this writing: $24.97

This was long the top selling eBook on ClickBank, and is number two as of this writing.

I believe this honor is well deserved.

I haven't yet figure...
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Get to Know Us

White Hat Crew Hi. I'm Antone Roundy. I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side. At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.

Read my Internet Marketing Ethics Manifesto

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Riffs on a Purple Cow

Riffs on a Purple Cow is a Kindle eBook containing collection of articles I wrote, inspired by Seth Godin. Download your copy from Amazon.com.

It's also a demonstration of the blogging and business method outlined in my eBook, "How to Build and Operate an SEO Content Factory", which you can download for free in either of these formats:

PDF | Mobipocket (Kindle, etc.)



Tools I Use to Blog and Podcast

Here's a list of all the tools I use to publish this blog and podcast, and an outline of the process that makes it easier than you might think.