While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
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I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult. However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
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The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam): The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
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Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s: The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery. Why “Stupid Tax”? As I wrote back in July: I once calculated that winning the lottery is about like picking the right [...] Limited time offer (the biggest discount I've ever offered): get $616.59 worth of software and services for only $99. Visit http://customers.geckotribe.com/offers.php for details.
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List Price: $25.95
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this cus­tomer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-c...
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List Price: $24.95
A definitive guide to growing your small business through "Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn ...

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