Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
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Amazon Best Sellers*:
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expand...
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Who is talking about you? Foreword by Seth Godin. Afterword by Guy Kawasaki.
Master word of mouth...
(show more)List Price: $15.95
Who is talking about you? Foreword by Seth Godin. Afterword by Guy Kawasaki.
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Ma...
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WHC Internet Marketing Guide
» Discuss this in the Next Gurus Product Creation forum
Product Creation
Any internet marketer, even those who focus primarily on promoting affiliate products, should sell their own products too, for several reasons:
- You can offer your products as bonuses to people who buy affiliate products through your links (see the links at the bottom of my page on joint ventures for information about automating delivery of your bonus products).
- Product owners have more credibility than those who only promote others' products.
- The more products you own, the more ways you have to make money.
- The big money in business comes from selling high priced products to your best customers.
If product creation sounds hard, I've got good news for you -- you don't necessarily have to create your products from scratch. A few options include:
- Outsourcing -- pay someone else to build your products.
- Buying private label rights (PLR) products and modifying them to create your products.
- Repackaging things you already have like blog posts on a certain topic. You might combine them into an eBook or make audio or video recordings of them. I read on some high profile blog (I don't remember where off hand) that the blog's readers were willing to pay for an eBook that combined blog posts that they could read for free, because they valued the fact that they didn't have to click all over looking for the information.
More to come here...
This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages.
Navigate to the pages that are of most interest to you now, bookmark and study the materials under them;
and subscribe to the
White Hat Crew weblog's RSS or Atom feed to find out when we add significant new content.
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