Email Marketing: 5 Hot Words to Avoid
While most internet marketers have turned to social media to sell their products and services, de...
(show more)While most internet marketers have turned to social media to sell their products and services, developing a strong email campaign is still an essential component to the entire internet marketing field. In fact, some experts forecast that consumers will contribute about $67.8 billion into the U.S. market simply from making purchases through email marketing this [...]
(show less)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that...
(show more)I’ve been blogging daily for nearly 14 months now. 2 years ago, I hardly would have believed that possible. But with the right software, it hasn’t been all that difficult.
However, I’ve just committed to a few major projects with a business partner that are going to consume as much time as I can give them [...]
(show less)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog co...
(show more)The other day, Robin over at Profit Blog shared some good tips on how to ensure that your blog comments get approved (rather than getting junked because they look like spam):
The reason so many marketers are unsuccessful with blog commenting is because they cannot understand what it means to add value. So below are a [...]
(show less)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Di...
(show more)Before we get to internet marketing, let’s talk about the “Stupid Tax”. According to the Urban Dictionary, it’s:
The cost associated with engaging in any state sanctioned form of long odds gambling, i.e. playing the lottery.
Why “Stupid Tax”? As I wrote back in July:
I once calculated that winning the lottery is about like picking the right [...]
Limited time offer (the biggest discount I've ever offered): get $616.59 worth of software and services for only $99. Visit http://customers.geckotribe.com/offers.php for details.
(show less)
Subscribe
Join our mailing list and get 4 free scripts for your website.
Download the Great Big Picture of Internet Marketing (PDF)
Amazon Best Sellers*:
The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money Online
List Price: $22.95
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!
Every day thousand...
(show more)List Price: $22.95
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!
Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.
Hi...
(show less)
The New Strategic Selling: The Unique Sales System Proven Successful by the W...
List Price: $16.95
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Re...
(show more)List Price: $16.95
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strateg...
(show less)
WHC Internet Marketing Guide
» Discuss this in the Next Gurus Selling forum
Upsells, Downsells, Backend Sales, etc.
One size rarely fits all. And one product rarely fills all needs. If you have only one product to sell and one configuration of it, you'll lose a lot of sales.
A few techniques used to close more sales and increase the value of each customer include:
- Upsells: an upsell is a more expensive version of a product. Once someone has decided to buy your product, you might ask "do you want the standard version of the deluxe version." An example of this is how fast food restaurants ask whether you want to "super size" or "biggie size" your order -- get a larger drink and larger fries.
- Cross Sells: cross sells are complementary products that you offer to customers as they buy. For example, if you order a burger, you'll be asked whether you want to add fries and a drink.
- Downsells: downsells are offers for less expensive versions of a product that you offer people who've decided not to buy the version you initially offered. For example, if someone says no to your offer of a DVD and workbook for a training course, you might offer them a less expensive version that they can download rather than receiving the physical version.
- Backend Sales: backend sales are anything you sell a customer after they've bought from you once. For example, when a customer buys, you might add them to a buyers mailing list and send them offers for other products from time to time. Often, the best way to sell expensive products is to sell cheap products first, and then offer more and more expensive products to people who continue to buy.
This guide is an eternal work-in-progress -- as our knowlege grows, so will these pages.
Navigate to the pages that are of most interest to you now, bookmark and study the materials under them;
and subscribe to the
White Hat Crew weblog's RSS or Atom feed to find out when we add significant new content.
* Amazon.com best sellers displayed using CaRP Evolution
with expanding reviews powered by CaRP's "Expander" plugin.
